Marketo Marketing Operations SpecialistExperience: 4–8 Years

Location: Chennai | Pune | Hyderabad | Bengaluru |

Shift Timings: 1:00 PM – 10:00 PM IST

Job SummaryWe are looking for an experienced Marketo Marketing Operations Specialist / Senior Marketing Automation Manager to manage end-to-end marketing automation activities using Adobe Marketo Engage. The ideal candidate will have strong expertise in campaign execution, audience segmentation, nurture workflows, lead management, data quality, and marketing program optimization.

The role requires a detail-oriented professional who can ensure accurate campaign delivery, reliable data processing, and seamless integration with CRM and third-party marketing platforms.

Key ResponsibilitiesCampaign Execution & Optimization

- Build, test, and deploy email campaigns with appropriate segmentation, quality checks, and activation workflows.
- Develop and maintain multi-step nurture and triggered campaign frameworks.
- Execute A/B testing, including variant setup, audience sampling, and performance analysis.
- Create, publish, and validate landing pages and web forms.

Program Setup & Activation

- Build and launch web form programs for guides, reports, whitepapers, and other marketing assets.
- Manage content syndication through API integrations and manual data uploads.
- Configure and manage event programs for webinars, virtual events, regional events, and in-person activities.
- Maintain smart lists, filters, audience segmentation, and exclusion rules.

Data Management & Operations

- Validate, normalize, and process MQL and non-MQL data uploads.
- Maintain data hygiene, integrity, and quality standards.
- Document and audit program performance, lead flows, and campaign processes.




- Use Excel and SQL for data validation, troubleshooting, and analysis.

Third-Party Integrations

- Execute and adapt email programs across third-party platforms.
- Manage API-driven synchronization and manual data exchanges.
- Support CRM integrations and troubleshoot data flow issues.

Required Skills & Qualifications
- 4–8 years of overall relevant skilled experience, with at least 3 years of hands-on Marketo or equivalent marketing automation experience.
- Strong knowledge of Adobe Marketo Engage, smart campaigns, smart lists, segmentation, and workflow design.
- Experience with lead scoring, nurture campaigns, and triggered marketing programs.
- Hands-on experience in email campaign execution, landing pages, forms, and A/B testing.
- Strong data validation and database hygiene skills.
- Proficiency in Microsoft Excel and working knowledge of SQL.
- Understanding of campaign quality assurance and marketing operations processes.
- Strong analytical, communication, and problem-solving skills.
- Willingness to work from 1:00 PM to 10:00 PM IST.

Preferred Qualifications
- Marketo Certified Expert (MCE) certification.
- Experience with Salesforce or other CRM integrations.
- Basic HTML knowledge for email troubleshooting and validation.
- Experience with event management platforms and content syndication tools.

Ideal CandidateA marketing automation professional capable of independently managing Marketo campaigns, maintaining data quality, optimizing marketing workflows, and ensuring reliable execution across integrated platforms. Interested candidates: Apply with an updated resume highlighting your Marketo experience, campaign delivery expertise, and marketing automation projects.

📌 Sr Marketing Operations Specialist | 4-8 Years | Hybrid (Bengaluru)
🏢 Haparz
📍 Bengaluru