Role: Campaign Executive

Location: Andheri(E),Western Express Highway

Work from Office- Monday to Friday.

Job Summary J:ob Summary

We are looking for a performance-driven Sr. Executive – Campaigns (Clevertap Automation) to own end-to-end customer engagement campaigns across channels including Push Notifications, WhatsApp, SMS, Email, and RCS.

The role involves planning, executing, optimizing, and analyzing customer journeys focused on activation, engagement, retention, and revenue growth. The ideal candidate should have strong hands-on experience with campaign management platforms, customer segmentation, lifecycle journeys, and campaign analytics in a fast-paced D2C, fintech, or app-first environment.

Clevertap experience is mandatory.

Principal Duties/Responsibilities

Principal Duties/Responsibilities

Campaign Planning & Execution· Execute and manage customer engagement campaigns across Push Notifications, In app banners, WhatsApp, SMS, Email, and RCS

· Build and optimize automated customer journeys, triggers, drip campaigns, and lifecycle communication flows

· Coordinate with product, business, content, and design teams to ensure timely campaign execution

· Manage campaign calendars and ensure smooth delivery across channels

Customer Lifecycle & Retention· Drive user activation, onboarding, engagement, retention, and reactivation campaigns

· Create audience cohorts and segmentation strategies based on user behavior and lifecycle stages

· Identify opportunities to improve repeat engagement and customer retention

Campaign Optimization & Analytics· Track and analyze campaign KPIs including CTR, open rates, conversions, retention, engagement,



and revenue impact

· Conduct A/B testing on communication, creatives, timing, and audience targeting

· Generate actionable insights and recommendations to improve campaign performance

Platform & Journey Management· Work on CRM and campaign automation tools to set up journeys, triggers, segmentation, and personalization

· Ensure campaign quality checks, tracking accuracy, and proper audience targeting before launch

· Collaborate with tech/product teams for event tracking and campaign integrations

Cross-Functional Collaboration· Work closely with content and creative teams to develop high-converting communication copies and assets

· Partner with analytics and product teams to identify campaign opportunities and improve customer experience

Industry Awareness· Stay updated on customer engagement trends, CRM best practices, automation capabilities, and channel innovations

Continuously experiment with recent campaign formats and engagement strategies

Required Skills and Knowledge

Required Skill

· 4–5 years of experience in CRM, lifecycle marketing, retention marketing, or campaign management roles

· Hands-on experience executing campaigns across Email, In app banner, SMS, Push Notifications, WhatsApp, and RCS

· Clevertap experience mandatory

· Strong understanding of customer lifecycle journeys and user segmentation

· Comfortable working with campaign analytics, reporting, and performance optimization

· Strong attention to detail and campaign execution accuracy

· Ability to manage multiple campaigns and timelines simultaneously

· Prior experience in fintech, banking, NBFC is a plus

📌 Sr. Executive – Campaigns (Clevertap Automation) (Mumbai)
🏢 novio
📍 Mumbai