Job Purpose:

The Social Media Manager will manage Embassy REIT’s social media presence and support the development and execution of digital content across key platforms. The role will focus on creating engaging content, supporting business and brand campaigns, and strengthening Embassy REIT’s digital presence across tenant, investor, partner and broader stakeholder audiences.

Responsibilities

Social Media & Digital Presence

- Manage Embassy REIT’s social media presence across LinkedIn, Instagram, X, Facebook, YouTube and other relevant platforms.
- Develop and manage the social media content calendar in line with business milestones, campaigns and brand priorities.
- Create engaging content across formats including posts, videos, reels, graphics and carousels.
- Write and edit social copy, campaign content and short-form scripts.
- Work with design, digital and agency partners to ensure timely and high-quality execution.

Content & Campaign Support

- Translate corporate updates, PR initiatives and thought-leadership content into engaging social-first formats.
- Support social media campaigns around key business milestones, events, partnerships, tenant initiatives and brand programs.
- Coordinate with internal teams including Leasing, Asset Management, Investor Relations and other functions to identify relevant stories and content opportunities.
- Support content development for digital campaigns, events, videos and other marketing initiatives.





Community & Performance

- Monitor social conversations, comments and brand mentions, and coordinate responses where required.
- Track performance across reach, engagement, follower growth, video views and other relevant metrics.
- Prepare regular social media reports and use performance insights to improve content and channel strategy.
- Stay updated on platform trends, formats and best practices and apply relevant learnings to Embassy REIT’s social presence.

Qualifications and Work Experience:

- Bachelor’s or Master’s degree in Marketing, Communications, Digital Media or a related field.
- 8-10 years of experience in social media, digital marketing, content marketing or brand communications.
- Strong understanding of major social platforms and social-first content formats.
- Experience working with creative, digital or social media agencies preferred.
- Experience in real estate, financial services, hospitality or other corporate sectors would be an advantage.

Knowledge, Skills and Competencies:

- Solid social media and digital storytelling skills.
- Strong writing, editing and content-development capabilities.
- Strong visual sensibility and understanding of social-first creative formats.
- Understanding of social media analytics and performance metrics.
- Strong coordination and stakeholder management
- Attention to detail and understanding of brand consistency.

📌 Social Media Manager (Bengaluru)
🏢 Embassy REIT
📍 Bengaluru