MAXIMUM FIXED IN-HAND SALARY: ₹60,000 PER MONTH (ABSOLUTE CEILING)

The final compensation may be lower depending on relevant experience, skill set, interview performance, and overall fitment. Candidates expecting above this ceiling are requested not to apply.

Job Title: Social Media Growth & Content Manager

Company: Vani Kabir Multiverse Pvt. Ltd.

Location: Gurugram, Haryana

Employment Type: Full-Time | Work From Office

Experience Required: 3–6 Years (Relevant Experience Mandatory)

About the RoleWe are looking for an experienced, creative and strategically driven Social Media Growth & Content Manager to lead our brand's organic social media presence, content strategy, audience engagement and digital storytelling.

We operate in the luxury D2C e-commerce and spiritual lifestyle space. The ideal candidate should understand premium brand positioning, consumer psychology, social media trends and organic audience development.

This is strictly an ORGANIC SOCIAL MEDIA role, NOT a performance marketing, paid advertising or media buying position.

Key Responsibilities1. Organic Social Media Growth

- Develop and execute organic growth strategies across Instagram, Facebook, YouTube and other relevant platforms.
- Increase organic reach, engagement, followers and brand visibility without dependence on paid advertising.
- Identify platform trends, algorithm changes and content opportunities.
- Build sustainable audience growth through engaging, platform-specific content.

2. Content Strategy & Planning

- Own the monthly content calendar, content pillars and overall social media strategy.
- Conceptualize reels, carousels, stories, posts and other engaging formats.
- Develop original content ideas aligned with the brand's identity and audience.
- Create strong content hooks, storytelling concepts and engaging captions.
- Maintain consistency in brand voice, visual direction and messaging.

3. Brand Building & Storytelling

- Strengthen the brand's organic digital presence and premium positioning.
- Translate brand philosophy,



products and campaigns into compelling social media narratives.
- Maintain a cohesive brand identity across digital platforms.
- Develop creative concepts that improve brand recall and audience loyalty.

4. Content Execution & Coordination

- Work closely with designers, video editors, photographers and content creators.
- Prepare detailed content briefs and guide creative execution.
- Oversee content quality, publishing schedules and platform optimization.
- Ensure timely execution of campaigns and content initiatives.
- Take hands-on ownership rather than relying entirely on external agencies.

5. Community Building & Engagement

- Develop strategies to improve meaningful interactions and audience engagement.
- Identify opportunities for community-driven content and user-generated content.
- Build organic engagement initiatives, collaborations and interactive campaigns.
- Understand audience behaviour and use insights to refine content.

6. Analytics & Performance Improvement

- Monitor organic reach, engagement rate, follower growth, saves, shares and content performance.
- Analyse platform insights to identify successful content formats.
- Prepare periodic performance reports with actionable recommendations.
- Continuously optimize content strategy based on measurable results.

Required Skills & Experience
- 3–6 years of relevant hands-on experience in organic social media management and content strategy.
- Demonstrated success in growing social media accounts organically.
- Strong understanding of Instagram, Facebook, YouTube and evolving social media algorithms.
- Excellent content ideation, storytelling,



copywriting and creative briefing skills.
- Experience creating and executing content calendars independently.
- Ability to coordinate with creative teams and manage end-to-end content execution.
- Strong understanding of branding, audience engagement and consumer behaviour.
- Proficiency in social media analytics and reporting.
- Experience with D2C, lifestyle, luxury, wellness, beauty or consumer brands preferred.
- Strong ownership, creativity, communication and execution capabilities.

Who Should Apply?
- Mid-level social media professionals with proven organic growth experience.
- Candidates who can independently develop strategy and execute content initiatives.
- Professionals with a strong creative portfolio and measurable organic growth achievements.
- Individuals comfortable working in a fast-paced, founder-led environment.

Who Should NOT Apply?
- Freshers or candidates without relevant practical experience.
- Performance marketers whose primary expertise is Meta Ads, Google Ads, PPC or paid media.
- Candidates experienced only in scheduling posts without strategic ownership.
- Professionals unable to demonstrate actual organic growth achievements.
- Candidates expecting more than ₹60,000 fixed in-hand per month.
- Candidates unwilling to work full time from our Gurugram office.

Application RequirementsShortlisted applicants may be requested to share:
1. Updated CV/resume.
2. Portfolio or links to social media accounts previously managed.
3. Specific examples of organic audience growth achieved.
4. Their individual contribution to content strategy and execution.

Compensation Reminder: Maximum fixed in-hand salary is ₹60,000 per month. This is the absolute upper limit and is not a guaranteed offer. Final compensation may be lower based on skills, experience, interview performance and overall suitability.

We are looking for someone who can take genuine ownership of our organic social media growth, content quality and brand presence.

📌 Social Media Growth & Content Manager (Gurugram)
🏢 Vani Kabir Multiverse
📍 Gurugram