About the Role

We are looking for a creative, trend-savvy and research-driven Social Media Executive who understands what’s trending, why it’s working, and how to turn market insights into impactful social media campaigns.

The ideal candidate should have a solid understanding of social media platforms, competitor strategies, content planning and campaign development, with the ability to translate trends and consumer insights into engaging brand communication.

Key Responsibilities

1. Social Media Strategy & Content Planning

- Develop and manage monthly social media content calendars across Instagram, Facebook, LinkedIn and other relevant platforms.
- Identify content opportunities aligned with brand objectives, audience behaviour and emerging trends.
- Work closely with creative teams to develop engaging posts, reels, carousels and campaign ideas.
- Ensure timely execution, scheduling and publishing of content.

2. Trend Research & Market Intelligence

- Actively track emerging social media trends, viral content, platform updates and consumer behaviour.
- Conduct regular market research to identify fresh content ideas, cultural moments and campaign opportunities.
- Translate relevant trends and insights into actionable social media concepts and brand campaigns.
- Stay updated on what competing brands and industry leaders are doing differently.

3. Competitor Analysis & Campaign Development

- Conduct detailed competitor analysis, covering content strategies, campaigns, engagement patterns and creative approaches.
- Benchmark brand performance and identify gaps and opportunities.
- Use competitor intelligence and market insights to contribute to campaign ideation and development.
- Develop topical, seasonal and trend-led campaign concepts.

4. Content Calendar Development

- Independently create structured monthly and weekly content calendars.
- Plan a balanced mix of promotional, engagement-driven, educational and topical content.




- Identify relevant festivals, events, trending conversations and cultural moments.
- Coordinate with designers, copywriters and internal teams for seamless execution.

5. Social Media Performance & Reporting

- Monitor content performance, engagement rates, reach and audience growth.
- Prepare periodic reports with key insights and recommendations.
- Identify successful content formats and recommend improvements.
- Track competitor performance and emerging content opportunities.

Required Skills & Qualifications:

- 1–2 years of relevant experience in social media management, preferably with a digital marketing or advertising agency.
- Strong understanding of Instagram, Facebook, LinkedIn, YouTube and evolving social media trends.
- Hands-on experience in competitor research, market analysis and content calendar development is mandatory.
- Ability to convert trends, consumer insights and competitor learnings into creative campaign ideas.
- Strong content ideation, research and communication skills.
- Familiarity with Meta Business Suite, Canva, Google Sheets and social media analytics tools.
- Ability to manage multiple brands, deadlines and deliverables.
- A proactive mindset with a keen eye for detail, aesthetics and engaging content.

- Who We're Looking For
- Someone who doesn't just scroll through social media but studies it, understands it and knows how to make brands stand out.
- You should be curious about trends, sharp with competitor analysis, confident in content planning and capable of bringing fresh, insight-led ideas to the table.

Job Details:

Position: Social Media Executive

Experience: 1–2 Years

Salary: Up to ₹30,000/month (based on experience and skills)

Location: NSP, Pitampura, Delhi

Work Mode: Work from Office

Working Schedule: 6 Days a Week (Monday–Saturday)

How to Apply:

Interested candidates can share their updated CV along with examples of content calendars, social media campaigns or brands they have worked on.

📌 Social Media Executive (Delhi)
🏢 Suparshva Swabs (I)
📍 Delhi