Title: Social Media Executive

Job Location: Worli (Mumbai)

Reports to: Head of Sales

Salary: ₹20,000 to ₹25,000 a month in hand, plus benefits

Work mode: Hybrid, Mumbai (office and home)

ABOUT BAROMETER

Barometer Technologies is a Mumbai company that helps food and beverage businesses control their inventory and costs. We are a software company that goes beyond software: every client gets our products and a dedicated operations expert.

Our two products are MATS, for kitchen, store and outlet inventory, and Bar, for bar, pub and club inventory. They cover purchase, recipe costing, stock counts, wastage, pour cost and reports. They connect with tools that our clients already use, for example Petpooja, UrbanPiper, Tally and Zoho Books.

Our team also does the hands-on work: data audits, onboarding, monthly expert reviews, SOPs and custom reports. More than 300 outlets use Barometer. They include restaurants, bars, cafés, bakeries, QSRs, cloud kitchens and fine-dine groups such as The Bombay Canteen and Khar Gymkhana.

Our buyers are restaurant owners, chefs and bar managers. So our content is about food, drink, and the money behind both.

ROLE OVERVIEW

You own Barometer's social media, from the strategy to the last post. You decide what we post, where, and why. Then you make it happen: you plan the calendar, make the creatives, post on time, and measure the results.

You work closely with the sales team, so our content brings in real enquiries from restaurant owners. The strategy, the execution and the results are all yours.

KEY RESPONSIBILITIES

- Own the strategy
- Set the social media strategy for Barometer: the goals, the platforms, the content themes, the formats and how often we post.
- Agree targets for reach, engagement, follower growth and leads with the Head of Sales.
- Turn the strategy into a monthly content plan, and present it before the month starts.
- Track what competitors and F&B; brands post. Bring new ideas to the team.
- Review the results every month. Keep what works,



drop what does not, and change the plan.
- Run the accounts
- Own the content calendar for Instagram, LinkedIn and the other platforms where we are active. Plan one week ahead and keep it full.
- Schedule and publish posts, reels, stories and carousels.
- If a post waits for an approval, chase that approval. Do not let the slot pass.
- Reply to comments and DMs. Send every real sales enquiry to the sales team on the same day.
- Keep a simple sheet of what went out, when, and how it did. Keep it current.
- Make the creatives
- Build static posts, carousels and light reels in Canva, or in a tool that you are fast in. Use our templates and brand guidelines.
- Write captions and hooks in plain English. Our readers are restaurant owners and F&B; managers, not marketers.
- Reuse what we already have. Case studies, product screenshots, blog posts and webinar clips can all become social content.
- Edit short videos for reels and shorts. CapCut or Premiere Rush is fine.
- Report results
- Prepare a short monthly report against the targets: reach, engagement, follower growth, profile clicks and leads.
- Tell us plainly what works and what does not. If a format fails three times, tell us then. Do not let us find out two months later.
- Support sales and campaigns
- Make creatives for email and WhatsApp campaigns.
- Make collateral for events and trade shows.
- Do small content updates on our website.
- Talk to the sales team often, so that our posts match the questions that clients actually ask.

REQUIREMENTS

Must have

- You can plan a social media strategy and explain the reasons behind it. You know which formats work,



on which platform, and how often to post.
- You post on Instagram and LinkedIn yourself. You do not only scroll.
- Real Canva skill. Send us your work, not certificates.
- Transparent written English. Our clients read your captions.
- Dependability. In this job, posts that go out on time and work that you finish count for more than raw talent.
- You accept feedback. You can redo a creative two or three times without a problem.
- A degree in any stream. Marketing or mass communication helps, but it is not compulsory. Freshers with strong work samples can apply.

Good to have

- Short video edits for reels.
- Time spent in restaurants, bars or hotels. A part-time job at a café also counts.
- Some use of Meta Business Suite, LinkedIn page analytics, or a scheduling tool.
- Good phone photography.

WHAT WE OFFER

- Salary: ₹20,000 to ₹25,000 a month in hand.
- Internet allowance: ₹500 a month.
- Time off: paid leave, and all national holidays off.
- Hybrid work: part of the week in our Mumbai office, part from home.
- A seat next to sales: you report to the Head of Sales, so you hear how restaurants are actually sold to. Most marketing jobs never get near those conversations.
- Live accounts: you run our real accounts. Your work goes out under the Barometer name from week one.
- Real F&B; knowledge: you learn how food businesses run: food cost, inventory and margins. This knowledge is useful in hospitality and in SaaS marketing.
- Room to grow: as we grow, the role grows with you. Good results lead to more responsibility in our marketing.

HOW TO APPLY

- Apply through this job post.
- Add a link to 3 to 5 samples of your work: Canva posts, carousels, reels, or a page that you run.
- Add a short note, maximum 150 words: how will you grow Barometer on Instagram or LinkedIn in your first three months?
- Tell us your earliest start date.

We shortlist only applications that include work samples.

📌 Social Media Executive (Mumbai)
🏢 Barometer Technologies
📍 Mumbai