Job Title: Social Media Manager/Content Strategist

Location: Bangalore, HSR Layout

Employment Type: Full-time

Working Days: 6 days [Monday - Saturday]

Weekly off: Sunday

About the Role:

We are seeking a creative, strategic, and results-driven Social Media Manager to join our marketing team. The ideal candidate will be responsible for developing and implementing our social media strategy, creating and managing engaging content, building relationships with our audience, and driving brand awareness, engagement, and website traffic.

The role will involve managing social media activities across platforms, coordinating campaigns, monitoring performance, analyzing trends, and ensuring that all communication remains consistent with the company’s brand identity and business objectives.

Key Responsibilities:

Content Creation and Management

Develop, implement, and manage the company’s social media strategy.

Create, curate, schedule, publish, and manage engaging content across all relevant social media platforms.

Coordinate with internal teams to gather information, visuals, updates, and campaign requirements.

Ensure content is relevant, engaging, accurate, and aligned with the company’s brand voice.

Monitor social media trends, engagement levels, audience feedback, and content performance.

Maintain an organized content library and ensure timely delivery of all planned content.

Brand Consistency

Develop and maintain a social media content calendar to ensure timely and consistent content delivery.

Ensure that all social media content follows the company’s brand guidelines, tone of voice, visual identity, and communication standards.

Maintain consistency across captions, graphics, videos, campaigns, hashtags, and other published content.

Coordinate with the design, marketing, sales, and business teams to ensure consistent brand communication across all channels.

Review and proofread content before publication to ensure accuracy and quality.

Audience Engagement

Engage with the audience by responding to comments, direct messages, reviews, and queries in a timely and professional manner.

Foster community interaction and build strong relationships with followers, customers, influencers, and industry professionals.

Monitor conversations and mentions related to the company, products, services, and industry.

Identify opportunities to increase engagement through polls, questions, contests, user-generated content, and interactive posts.

Escalate customer complaints, sensitive issues, and complex queries to the appropriate internal teams.

Maintain a positive and professional online presence for the company.

Campaign Management

Plan and execute social media campaigns, including promotions, competitions, product launches, seasonal campaigns, events, and sponsored content.

Coordinate campaign timelines,



content requirements, approvals, publishing schedules, and promotional activities.

Work with internal teams and external partners to ensure smooth campaign execution.

Track campaign performance, engagement, reach, conversions, and return on investment.

Prepare post-campaign reports with key results, insights, and recommendations.

Identify opportunities to improve future campaigns based on performance data and audience response.

Analytics and Reporting

Use social media management and analytics tools to measure performance across all social media channels.

Track key metrics such as reach, impressions, engagement, follower growth, website traffic, leads, conversions, and campaign ROI.

Provide regular reports on social media performance, audience insights, content effectiveness, and campaign results to senior management.

Analyze performance trends and recommend improvements to content, posting schedules, formats, and campaigns.

Conduct competitor and industry analysis to stay updated with current trends, successful strategies, and best practices.

Use data-driven insights to improve social media performance and achieve business objectives.

Strategy Development

Develop social media strategies to increase engagement, grow followers, strengthen brand awareness, and drive website traffic.

Create platform-specific strategies based on audience behaviour, content formats, and business goals.

Stay updated on the latest social media trends, platform updates, algorithms, features, tools, and best practices.

Recommend new platforms, content formats, partnerships, and engagement opportunities where relevant.

Collaborate with the marketing team to align social media activities with broader brand, sales, and business strategies.

Continuously test and optimize content, campaigns, messaging, and publishing schedules.

Compliance and Risk Management

Ensure that all social media activities comply with applicable legal, ethical, advertising, copyright, privacy, and platform-specific standards.

Ensure that published content is accurate, approved, and appropriate for the company and its audience.

Identify potential risks associated with social media use, including negative feedback, misinformation, copyright issues, data privacy concerns, and reputational risks.

Develop and follow appropriate strategies to mitigate social media risks.

Maintain proper records of approvals, campaign assets, partnerships, and published content.





Escalate sensitive or high-risk issues to senior management promptly.

Requirements:

Proven experience as a Social Media Manager, Social Media Executive, Digital Marketing Executive, or in a similar role.

Demonstrated experience developing and implementing social media strategies.

Strong knowledge of major social media platforms, including Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.

Experience creating, scheduling, publishing, and managing social media content.

Strong understanding of social media analytics, reporting, engagement, and campaign performance.

Experience planning and executing social media campaigns, promotions, competitions, and sponsored content.

Excellent writing, editing, proofreading, and communication skills.

Robust understanding of social media trends, platform algorithms, content formats, and best practices.

Proficiency in social media management, scheduling, analytics, and reporting tools.

Ability to analyze competitors, industry leaders, audience behaviour, and market trends.

Strong organizational skills and attention to detail.

Ability to manage multiple campaigns, deadlines, and priorities simultaneously.

Ability to work independently as well as collaboratively in a fast-paced environment.

Excellent communication and interpersonal skills.

Preferred Candidate Profile:

Creative, proactive, and passionate about social media, digital marketing, and brand communication.

Solid understanding of content marketing, community management, and audience engagement.

Experience working with interior design, architecture, real estate, lifestyle, home décor, retail, or related brands will be an added advantage.

Comfortable working with designers, photographers, videographers, marketing teams, sales teams, and external partners.

Solid analytical mindset with the ability to convert data into actionable insights.

Ability to manage online conversations professionally and handle sensitive situations calmly.

Familiarity with paid social media advertising and campaign optimization will be an added advantage.

A degree or certification in Marketing, Digital Marketing, Communications, Public Relations, Media, Business, or a related field is preferred but not mandatory.

What You’ll Manage:

Social media strategy and planning

Social media content calendars

Platform-specific content

Captions, hashtags, and campaign messaging

Audience engagement and community management

Promotions, competitions, and sponsored campaigns

Influencer and industry collaborations

Social media analytics and performance reports

Competitor and industry research

Website traffic and lead-generation activities

Brand communication and online reputation

- Social media compliance and risk management

📌 Social Media Content Strategist (Bengaluru)
🏢 The Karighars
📍 Bengaluru