SMM Strategist (Chennai)

SMM Strategist (Chennai)

15 Oct
|
BigBoost AI
|
Chennai

15 Oct

BigBoost AI

Chennai

BigBoost AI Private Limited | Chennai | Work From Office

About BigBoost AI

BigBoost AI is a fast-paced performance marketing agency and AI product-building company working with brands across India, the US, the UK and the Middle East. We bring together strategy, creativity, content and performance to build meaningful business outcomes for our clients.

As we expand our social media capabilities, we are looking for an experienced social media qualified who can take ownership of client accounts, drive high-quality execution and contribute to building a stronger, cooperative team.

Work Details

- Location: Chennai
- Work Model: Work From Office
- Working Days: Monday to Friday
- Working Hours: 10:30 AM to 7:30 PM IST
- Experience: 5+ years in Social Media industry
- Employment Type: Full-time

The Opportunity This role is designed for a seasoned social media professional who enjoys working beyond conventional job boundaries. You will be actively involved in strategy, content planning, client communication, execution, shoots, events and cross-functional collaboration while helping the team maintain quality, speed and accountability.

The role follows an 80% individual contribution and 20% team development and coordination approach. You will remain closely involved in the actual work while taking ownership of delegation, team coordination, delivery standards and client expectations.

This is an opportunity for someone who thrives in an agency setting where initiative, adaptability and ownership matter more than routine processes.

Key Responsibilities

Social Media Strategy & Execution

- Own end-to-end social media planning and execution for Indian D2C brands, covering content calendars, campaign concepts, platform-specific strategies and audience engagement.
- Translate brand objectives into compelling content ideas, creative briefs, reels, stories, static posts and campaign-led initiatives.
- Work hands-on with content creation, copywriting, ideation, publishing coordination and performance reviews.
- Maintain high standards of creative quality, brand consistency and delivery timelines across multiple client accounts.

Client Communication & Account Ownership

- Serve as a dependable point of contact for day-to-day social media coordination, client discussions,



feedback and approvals.
- Present content ideas confidently, communicate recommendations clearly and manage expectations in high-pressure situations.
- Handle feedback constructively, resolve execution bottlenecks and ensure timely follow-through on client commitments.
- Build strong client relationships through proactive communication, clarity and accountability.

Team Coordination & Delivery Management

- Coordinate with social media executives, designers, video editors, performance marketers and other internal stakeholders to deliver integrated campaigns.
- Delegate tasks based on team capacity, skill sets and priorities while maintaining visibility over progress and deadlines.
- Support team development through constructive feedback, knowledge sharing, workflow improvements and quality checks.
- Identify delivery risks early, prioritise competing requirements and maintain execution standards during high-volume periods.
- Collaborate with the existing social media leadership and wider team to strengthen the function as the agency grows.

On-Camera Content, Shoots & Field Engagement

- Be comfortable appearing on camera for client reels, brand content, interviews and other relevant social media formats.
- Travel to client locations for shoots, content production and campaign execution.
- Accompany the team to events, exhibitions and brand activations when required, coordinating activities and communicating confidently with visitors, clients and stakeholders.
- Adapt to changing shoot schedules, live-event requirements and time-sensitive deliverables with a practical, solution-oriented mindset.

What We Are Looking For

- Approximately 4–5 years of hands-on social media experience, preferably within a digital marketing or creative agency.
- Strong experience managing social media for Indian D2C brands, with a explicit understanding of brand positioning,



consumer behaviour and content-led growth.
- Demonstrated capability in handling multiple client accounts, fast-moving deliverables and demanding timelines.
- Excellent client communication, presentation, coordination and stakeholder management skills.
- Experience guiding team members, delegating responsibilities and maintaining accountability without losing touch with execution.
- Strong creative judgement, content ideation, copywriting and social media planning capabilities.
- Confidence in front of the camera and willingness to travel for client shoots, events and exhibitions.
- The ability to prioritise effectively, manage pressure and make sound decisions in a dynamic agency environment.
- A cooperative mindset with the flexibility to work across teams, take initiative and contribute wherever business priorities require.

Who Will Thrive in This Role?

This opportunity is best suited to professionals who:

- Prefer ownership and problem-solving over narrowly defined responsibilities.
- Enjoy a hands-on role while contributing to team development and delivery coordination.
- Are comfortable balancing client expectations, creative execution and internal team priorities.
- Value collaboration, pace and continuous learning over repetitive, highly structured routines.
- Are willing to step beyond their usual responsibilities when shoots, events, exhibitions or critical campaign deadlines demand it.

Please note: This is a senior individual-contributor-oriented role with team coordination responsibilities. It is not a purely supervisory position. Candidates seeking exclusively managerial responsibilities, a routine-only work environment or a role without hands-on execution may find this opportunity unsuitable.

How to Apply

Interested and eligible candidates may share their updated resume at [email protected].

Please apply only if your experience aligns with agency-led social media execution, Indian D2C brand management, strong client communication and hands-on ownership.

At BigBoost AI, we value professionals who combine strategic thinking with execution, bring people together and take responsibility for delivering meaningful outcomes.

📌 SMM Strategist (Chennai)
🏢 BigBoost AI
📍 Chennai

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