Company: Optimizer360.ai

Location: Mumbai, India

Employment Type: Full-time

Work Model: Work From Office

About the Role

We’re looking for an experienced SEO & GEO Expert who can combine strong Search Engine Optimization (SEO) fundamentals with practical Generative Engine Optimization (GEO) expertise.

Your role will be to improve organic search visibility while helping brands become more discoverable, accurately represented, and cited across AI-powered search platforms such as ChatGPT, Google AI Overviews, Gemini, and Perplexity.

We’re looking for a hands-on professional who can own the entire process—from technical audits and content strategy to experimentation, implementation, and measurable business outcomes.

Key Responsibilities

SEO & Technical Optimization

- Develop SEO strategies to improve organic rankings, qualified traffic, leads, and conversions.
- Conduct technical audits covering crawling, indexing, site architecture, internal linking, redirects, canonicals, XML sitemaps, Core Web Vitals, and page speed.
- Perform keyword research, search-intent analysis, competitor research, and content-gap analysis.
- Optimize on-page elements, metadata, URLs, structured data, and internal linking.
- Collaborate with developers to implement technical SEO improvements.
- Monitor performance using Google Search Console, GA4, Ahrefs, Semrush, and Screaming Frog.

Generative Engine Optimization (GEO) & AI Search

- Improve brand visibility across ChatGPT, Google AI Overviews, Gemini, Perplexity, and other AI-powered search experiences.
- Research customer prompts and monitor brand mentions, citations, source URLs, competitor visibility, and sentiment.
- Identify opportunities to improve brand representation and citation potential across AI search platforms.
- Create and optimize accurate,



evidence-backed content that AI systems can easily understand and retrieve.
- Strengthen entity signals, topical authority, source credibility, and consistency of brand information.
- Build repeatable prompt-testing frameworks and GEO measurement methodologies.

Content, Authority & Reputation

- Develop content briefs for landing pages, pillar pages, FAQs, comparison pages, and case studies.
- Work with writers and subject-matter experts to improve content quality and demonstrate E-E-A-T.
- Identify digital PR, industry publication, directory, and reputation-building opportunities.
- Audit existing content and recommend improvements, consolidation, or removal based on performance.

Analytics & Performance Reporting

- Establish SEO and AI visibility baselines and define measurable KPIs.
- Track organic rankings, clicks, impressions, qualified traffic, leads, AI citations, and brand mentions.
- Conduct experiments, analyze results, and prepare performance reports.
- Collaborate with developers, content teams, designers, and marketing teams to drive implementation.

Required Skills & Qualifications
- 2+ years of hands-on SEO experience, including technical SEO, content strategy, and organic growth.
- Practical experience with GEO, AEO, or AI search visibility optimization.
- Strong understanding of crawling, indexing, search intent, ranking systems, and content discovery.
- Proficiency in Google Search Console, GA4,



and at least one major SEO tool such as Ahrefs, Semrush, or Screaming Frog.
- Experience with technical audits, schema markup, keyword research, content optimization, and competitor analysis.
- Ability to work with developers and independently move from diagnosis to implementation.
- Strong analytical, research, communication, and problem-solving skills.

Good to Have

- Experience measuring AI citations and brand mentions across multiple AI platforms.
- Knowledge of entities, knowledge graphs, semantic SEO, RAG, and modern search and retrieval concepts.
- Familiarity with Python, SQL, APIs, or automation for SEO/GEO data collection.
- Experience in agency environments, multi-client management, digital PR, reputation management, JavaScript SEO, or headless websites.

What Success Looks Like

- Improved organic rankings, qualified traffic, and conversions.
- Increased AI search visibility, relevant citations, and accurate brand mentions.
- Resolution of technical issues affecting crawling, indexing, and content discovery.
- A repeatable SEO + GEO workflow with clear priorities and measurable business outcomes.

Who Should Apply?

We’re looking for a practitioner, not just a strategist. You should be able to audit websites, identify SEO and GEO opportunities, guide or implement changes, measure results, and explain what worked and why.

Candidates with practical SEO expertise and a strong interest in the evolving AI search ecosystem are encouraged to apply.

How to Apply

Share your resume, relevant project experience, and examples of measurable SEO and/or GEO results.

Shortlisted candidates may be asked to complete a practical website audit and present a 90-day action plan.

? Location: Mumbai, India

? Job Type: Full time | Work From Office

📌 SEO & GEO Expert (Bengaluru)
🏢 Optimizer360AI
📍 Bengaluru