About WeMakeScholarsWeMakeScholars is one of India's leading student financing platforms, helping students access education loans and scholarships for higher education. With 100,600+ students funded and ₹8,000 Cr+ in education loans disbursed, we are committed to making higher education more accessible and affordable.

We are looking for a Senior SEO Analyst who can drive organic growth, strengthen our search visibility, and build sustainable SEO strategies across traditional search engines and emerging AI-powered platforms.

Key Responsibilities1. SEO Strategy & Organic Growth

- Develop and execute SEO strategies to increase organic traffic, qualified leads, and conversions.
- Conduct keyword research to identify high-intent opportunities across countries, courses, lenders, and education loan products.
- Map search intent to relevant landing pages and stages of the student journey.
- Build topical authority through content clusters, site architecture, and internal linking.

2. Content SEO

- Plan and optimize SEO content in collaboration with content writers.
- Identify content gaps, keyword cannibalization, and declining-performing pages.
- Improve content quality, search intent alignment, and E-E-A-T signals.
- Optimize existing landing pages and create strategies for improving organic conversions.

3. AI Search Optimization (AEO/GEO)

- Improve brand visibility across Google AI Overviews, ChatGPT, Perplexity, and Gemini.
- Optimize content for featured snippets, People Also Ask, and AI-generated search answers.
- Strengthen structured data, entity signals, and brand mentions.
- Monitor emerging AI search trends and develop measurable optimization strategies.

4. Technical SEO

- Conduct technical SEO audits covering crawling, indexing, rendering, and Core Web Vitals.
- Manage site architecture, canonical tags, XML sitemaps, redirects, and structured data.




- Identify and resolve technical SEO issues in collaboration with engineering teams.
- Support programmatic SEO initiatives, including calculators, lender comparison pages, and country-specific landing pages.

5. Analytics & Performance Reporting

- Track SEO performance using Google Search Console, Google Analytics 4, Ahrefs, Semrush, and Screaming Frog.
- Analyze organic traffic, keyword performance, qualified leads, and conversion metrics.
- Diagnose traffic drops, algorithm updates, and technical issues.
- Prioritize initiatives based on business impact and report measurable outcomes.

Required Qualifications
- 4–7 years of hands-on SEO experience.
- Strong knowledge of technical SEO, keyword research, content optimization, and search intent.
- Experience with crawling, indexing, schema markup, redirects, and Core Web Vitals.
- Proficiency in Google Search Console, Google Analytics 4, and SEO tools such as Ahrefs, Semrush, or Screaming Frog.
- Ability to analyze SEO performance, identify root causes, and implement data-driven improvements.
- Robust collaboration skills to work with content, product, and engineering teams.

Preferred Qualifications
- Experience in fintech, edtech, financial services, marketplaces, or lead-generation businesses.
- Experience managing large or content-heavy websites.
- Knowledge of programmatic SEO.
- Practical exposure to Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI search visibility.
- Experience working with YMYL content, where accuracy, authority, and trust are essential.

Why Join WeMakeScholars?
- Own and execute SEO strategies with measurable business impact.
- Work closely with leadership, product, engineering, and content teams.
- Explore emerging opportunities in AI-powered search.
- Contribute to a mission that helps students access financing for higher education.

📌 Senior SEO Analyst (Hyderabad)
🏢 WeMakeScholars
📍 Hyderabad