Senior Marketing Manager — International Markets

Location: Ahmedabad

Experience Required: 5–7+ years

Department: Marketing

Reports To: CEO

We are seeking a mature, hands-on Senior Marketing Manager to own and manage the end-to-end marketing function. The ideal candidate will have strong experience marketing outsourcing services to international clients in the USA, UK, Europe, and Australia, with deep expertise in SEO, digital marketing, inbound and outbound lead generation, CRM-led lead management, and sales-marketing coordination.

This role is focused on generating qualified business opportunities for the company’s outsourcing services—not on selling international products.

Role Overview The Senior Marketing Manager will design, execute, and optimize marketing strategies that build brand visibility, attract high-quality leads, and support the sales team across key international markets. The candidate should be comfortable operating independently, managing agencies or specialists, using data to make decisions, and aligning marketing activity with sales targets.

Senior marketing roles typically require ownership of demand generation, digital channels, lead qualification, sales enablement, and performance reporting; this position applies those responsibilities specifically to international outsourcing markets.

Key Responsibilities

Marketing Strategy & Planning

- Develop and execute the company’s overall marketing strategy for target markets in the USA, UK, Europe, and Australia.
- Conduct market, competitor, and audience research to identify demand trends, service opportunities, and positioning gaps.
- Create annual and quarterly marketing plans with clear budgets, timelines, KPIs, and expected pipeline contribution.
- Adapt messaging, content, and campaigns to suit the business culture, buying behavior, and communication preferences of each target geography.
- Monitor marketing performance and refine strategy based on lead quality, conversion rates, cost per lead, and pipeline outcomes.

SEO & Website Marketing
- Own the company’s SEO strategy, including keyword research, on-page SEO, technical SEO coordination, link-building, and local/international SEO.
- Improve organic visibility for outsourcing-related search terms across target countries.
- Manage website content, landing pages, service pages, case studies, and conversion-focused user journeys.
- Conduct regular SEO audits and implement improvements to increase qualified organic traffic and enquiries.
- Track rankings, traffic, engagement, conversions, and lead sources using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar platforms.

Inbound Lead Generation

- Build and manage inbound marketing campaigns through SEO, content marketing, email marketing, social media, webinars,



and thought-leadership initiatives.
- Create lead magnets such as guides, checklists, industry reports, case studies, and service comparison documents.
- Develop nurturing workflows to move prospects from initial interest to sales-ready conversations.
- Optimize landing pages, forms, calls-to-action, and website conversion paths.
- Measure inbound performance by channel, campaign, geography, and lead quality.

Outbound Lead Generation

- Plan and execute outbound lead-generation campaigns targeting potential outsourcing clients in the USA, UK, Europe, and Australia.
- Develop targeted prospect lists using platforms such as LinkedIn Sales Navigator, Apollo, ZoomInfo, Lusha, or similar tools.
- Create personalized outreach sequences for email, LinkedIn, and other professional channels.
- Coordinate cold-email campaigns, follow-ups, appointment-setting activity, and campaign testing.
- Ensure outbound activity complies with applicable data-privacy and email-marketing practices in target regions.

Content & Blog Management
- Own the company blog and content calendar, ensuring regular publishing of high-quality, SEO-driven articles.
- Write or oversee blogs, articles, service pages, case studies, email campaigns, LinkedIn posts, whitepapers, and sales collateral.
- Develop content that educates international prospects about outsourcing benefits, processes, industry expertise, and business outcomes.
- Ensure all content reflects the company’s brand voice and supports both SEO and lead-generation goals.
- Repurpose long-form content into social posts, email snippets, presentations, and sales enablement material.

CRM & Lead Management
- Manage lead capture, segmentation, scoring, routing, nurturing, and follow-up processes within the CRM.
- Maintain accurate lead records, campaign data, communication history, and pipeline statuses.
- Define MQL and SQL criteria with the sales team and ensure smooth handover of qualified leads.
- Build automated workflows, email sequences, reminders, and reporting dashboards in the CRM.
- Analyze funnel performance from first touch to closed business and recommend improvements.

Digital Marketing & Tools
- Plan and manage digital campaigns across Google Ads, LinkedIn Ads, email platforms, social media, and relevant B2B channels.
- Use marketing automation, analytics, SEO, email, design, and project-management tools effectively.
- Manage external agencies, freelancers,



designers, writers, and marketing vendors when required.
- Monitor campaign spend, ROI, cost per lead, cost per acquisition, and channel effectiveness.
- Stay updated on digital marketing trends, AI-enabled marketing tools, search behavior changes, and B2B lead-generation best practices.

Sales Coordination & Reporting
- Work closely with the sales team to understand target accounts, service priorities, objections, and pipeline needs.
- Provide sales teams with qualified leads, relevant prospect insights, collateral, case studies, and campaign support.
- Conduct regular sales-marketing alignment meetings to review lead quality, feedback, conversion gaps, and upcoming campaigns.
- Prepare weekly, monthly, and quarterly marketing reports for leadership.
- Present clear recommendations based on data, market feedback, and campaign performance.

Required Skills & Experience

- 5–7+ years of progressive experience in B2B marketing, digital marketing, or demand generation.
- Proven experience marketing outsourcing, IT services, BPO, KPO, staffing, professional services, or similar services to overseas clients.
- Strong understanding of business expectations, communication styles, and lead-generation practices in the USA, UK, Europe, and Australia.
- Hands-on expertise in SEO, including keyword strategy, content optimization, technical SEO basics, and performance tracking.
- Solid command of digital marketing channels, including email marketing, LinkedIn, paid campaigns, social media, content marketing, and marketing automation.
- Practical experience with inbound and outbound lead generation.
- Experience managing leads through CRM platforms such as HubSpot, Zoho CRM, Salesforce, Pipedrive, or similar.
- Excellent blog-writing, copywriting, editing, and content-planning skills.
- Ability to create and interpret marketing dashboards and reports.
- Strong project-management skills with the ability to manage multiple campaigns, stakeholders, and deadlines.
- Mature communication skills, with confidence in coordinating with senior leadership and sales teams.
- Proficiency with tools such as Google Analytics, Google Search Console, SEMrush/Ahrefs, Canva/Adobe tools, Mailchimp/ActiveCampaign, LinkedIn Sales Navigator, Apollo, and Excel/Google Sheets.

Preferred Qualifications

- Experience in a company serving international clients from India or another offshore delivery location.
- Familiarity with account-based marketing (ABM) for B2B outsourcing services.
- Knowledge of marketing automation, lead scoring, and closed-loop reporting.
- Experience managing external marketing agencies or freelance specialists.
- Understanding of international time zones and ability to coordinate campaigns and communication across regions.

📌 Senior Marketing Manager (Ahmedabad)
🏢 Ambit Global Solution
📍 Ahmedabad