Job Title: Senior Copywriter

Location: Calicut

About the Role

We’re looking for a Senior Copywriter who can blend creativity with strategy to craft powerful brand narratives and marketing communication plans. You’ll define how brands speak, what they say, and where they say it.

Key Responsibilities

● Develop and articulate brand positioning, messaging frameworks, and tone of voice.

● Build integrated communication strategies across digital, print, and experiential platforms.

● Collaborate with creative, content, and digital teams to ensure consistent brand storytelling.

● Analyze audience insights, trends, and competitors to inform strategic direction.

● Support new business pitches with strategic communication ideas and narratives.

Requirements

● 4–7 years of experience in brand strategy, communications, or marketing.

● Robust understanding of consumer psychology and market dynamics.

● Excellent written and verbal communication skills.

● Proven ability to translate insights into impactful creative direction.

● Agency experience preferred

📌 Senior Copywriter (Kozhikode)
🏢 Xpresso Global
📍 Kozhikode