Experience: 3–4+ years

Type: Full-time

Probation Period: 3 months

Compensation: ₹5–8 LPA during probation

Expected Joining: Mid-November or beginning of December

Apply here: https://forms.gle/D1f2ztfsfh5HBxZg9

About UpthrustUpthrust is a multidisciplinary creative studio working across branding, digital products, UI/UX, websites, and visual communication.

We work with businesses to turn ideas into thoughtful, distinct, and functional design systems — from how a brand looks and communicates to how its digital products and experiences work.

We’re looking for a Senior Creative Designer who can think beyond individual deliverables and help shape strong creative directions across different types of projects.

The RoleYou’ll work across a mix of branding, digital design, product design, UI/UX, websites, campaigns, and visual systems.

This role is for someone with strong visual taste, solid design fundamentals, and the ability to develop an idea into a complete creative direction.

We also want someone who is actively exploring AI as part of the modern design process — using it intelligently to research, ideate, prototype, generate, experiment, and improve the speed and quality of creative work.

AI should expand your creative possibilities, not replace your design thinking.

What You’ll Do

- Develop creative concepts and visual directions for brands, products, and digital experiences.
- Work on brand identity systems including typography, colour, visual language, layouts, guidelines, and applications.
- Design websites, landing pages, product interfaces, and other digital experiences.
- Contribute to UI/UX and product-design projects from early concepts and wireframes through polished interfaces.
- Create presentation decks, campaign creatives, social assets, and supporting brand communication.
- Translate strategy, briefs, and business requirements into clear visual ideas.
- Build and maintain scalable design systems and component libraries.
- Use AI-powered creative tools to accelerate research, moodboarding, concept development, visual exploration, image generation, prototyping, and production.
- Experiment with new AI workflows to improve both the quality and efficiency of the studio’s design process.
- Know when to use AI, when to refine its output, and when traditional design craft is the better solution.
- Work closely with strategists, designers, developers, marketers, and clients.
- Present design thinking and explain the rationale behind creative decisions.
- Take ownership of projects from initial exploration through final execution.
- Review work, maintain quality, and help raise the overall creative standard of the studio.

What We’re Looking For





- 3–4+ years of professional design experience, ideally within a creative agency, design studio, branding studio, or multidisciplinary team.
- A robust portfolio demonstrating work across branding and digital design.
- Excellent understanding of typography, composition, hierarchy, colour, grids, and visual systems.
- Strong proficiency in Figma and Adobe Creative Suite.
- Experience designing responsive websites and digital interfaces.
- Good understanding of UI/UX principles and product-design thinking.
- Ability to develop concepts rather than simply execute an existing visual direction.
- Strong attention to detail and a high bar for craft.
- Ability to handle multiple projects and work within agency timelines.
- Comfortable receiving feedback, defending ideas when appropriate, and iterating quickly.
- Clear communication and presentation skills.
- Hands-on familiarity with AI tools for design, image generation, research, ideation, prototyping, or creative production.
- Ability to critically assess AI-generated work rather than accepting outputs at face value.
- Curiosity around emerging tools, workflows, and how AI is changing the creative industry.

You’ll Stand Out If You

- Have experience creating complete brand identities from concept to rollout.
- Can move comfortably between brand thinking and product/UI/UX design.
- Have strong typography and editorial-design sensibilities.
- Understand motion, 3D, illustration, or art direction.
- Have experience working directly with clients.
- Understand how design translates into development and can collaborate effectively with developers.
- Have built personal workflows using tools such as Midjourney, ChatGPT, Adobe Firefly, Runway, Figma AI, image-generation tools, or other emerging creative platforms.
- Can show examples where AI helped you reach a stronger creative outcome, not simply produce work faster.

What We ValueWe care about designers who are:

Concept-led - There should be an idea behind the work.

Multidisciplinary - You don’t need to fit into a single design category but lead with Digital Design.

Craft-focused - Strong ideas still need excellent execution.

AI-native, not AI-dependent - You know how to use new technology to extend your abilities while maintaining creative judgment and originality.





Curious - You actively explore design, technology, culture, and new ways of working.

Collaborative - Outstanding work comes from different disciplines working together.

Independent - You can take ownership of a problem rather than waiting for detailed instructions.

What You’ll Work OnProjects at Upthrust can include:

- Brand strategy and visual identity
- Brand systems and guidelines
- Websites and digital experiences
- UI/UX design
- SaaS and digital product design
- Design systems
- Campaign and marketing design
- Art direction
- Presentations and visual storytelling
- Illustration and visual systems
- AI-assisted creative experimentation and production

Portfolio RequirementA portfolio is required. We’re particularly interested in seeing the thinking behind your work, not just polished final screens. Show us how you approached the problem, explored directions, made decisions, and developed the final system.

If you use AI in your creative process, we’d also like to understand how you use it, what role it played, and how you transformed the output into your own work.

Our Hiring Process01. Application Form | 5–10 minutes

Fill out our application form with your details, experience, and portfolio. Our team will review your application and get back to you if your profile is a good fit.

Timeline: Within 3–5 working days of applying.

02. Interview & Portfolio Review | 15–20 minutes A short conversation to get to know you, understand your design process, and walk through selected projects from your portfolio. We'll discuss your creative thinking, experience across design disciplines, and approach to using AI in your workflow.

Timeline: Scheduled after your application is shortlisted.

03. Design Assignment | 1-2 days

If shortlisted after the interview, you'll receive a small design assignment to help us understand your creative thinking, problem-solving approach, and execution. We'll share a clear brief and expectations before you begin.

Timeline: You'll typically have 2–3 days to complete the assignment.

04. Final Discussion | 20–30 minutes

We'll review your assignment together, discuss your decisions, and talk about the role, expectations, and working at Upthrust. This is also your opportunity to ask us questions.

Timeline: Feedback and next steps will typically be shared within 3–5 working days of the final discussion.

Expected overall timeline: Approximately 3–4 weeks, depending on availability and feedback at each stage.

How to ApplyPlease fill out the Google Form below to apply for the role:

Application Form: https://forms.gle/D1f2ztfsfh5HBxZg9

📌 Senior Creative Designer (Gurugram)
🏢 Upthrust
📍 Gurugram