Search Engine Specialist (SEO)Organization: Lingaya’s Vidyapeeth, Faridabad

Department: Branding & Digital Marketing

Job Type: Full-Time

Experience: 2–4 Years

Reporting To: Branding Manager / Digital Marketing Head

Location: Faridabad, Haryana

About Lingaya’s VidyapeethLingaya’s Vidyapeeth is a Deemed-to-be University located in Faridabad, Delhi NCR, committed to providing quality education through academic excellence, innovation, and holistic student development. We are looking for a result-oriented Search Engine Specialist (SEO) to strengthen our digital presence, improve organic search visibility, and drive relevant traffic and admission enquiries through effective search engine optimization strategies.

Job SummaryThe Search Engine Specialist will be responsible for planning, implementing, and managing SEO strategies for the university’s official website and relevant landing pages. The candidate will work closely with the Branding, Content, Website Development, and Admissions teams to improve keyword rankings, increase organic traffic, enhance website performance, and generate quality leads for various academic programmes.

Key Responsibilities (KRAs)1. SEO Strategy & Planning

- Develop and implement comprehensive SEO strategies aligned with university branding and admission objectives.
- Conduct keyword research for UG, PG, PhD, diploma, and other academic programmes.
- Identify high-intent keywords relevant to university admissions, courses, campus facilities, placements, and academic achievements.
- Analyse competitors’ SEO strategies and identify opportunities to improve organic visibility.

2. On-Page SEO

- Optimize website pages, course pages, admission pages, blogs, and landing pages.
- Manage title tags, meta descriptions, headings, URLs, internal linking, image alt text, and content structure.
- Ensure relevant keywords are incorporated naturally into website content.
- Coordinate with the content team to develop SEO-friendly blogs, articles, FAQs, and course-related content.

3. Technical SEO

- Conduct regular technical SEO audits and identify website errors affecting search performance.
- Monitor indexing, crawlability, XML sitemaps, robots.txt, canonical tags, redirects, broken links, and duplicate content.
- Improve Core Web Vitals, mobile usability, page speed, and overall website performance in coordination with the development team.




- Implement and validate structured data/schema markup wherever appropriate.
- Monitor Google Search Console for indexing issues, manual actions, security issues, and search performance.

4. Off-Page SEO & Link Building

- Plan and execute ethical link-building strategies to improve website authority.
- Identify relevant, high-quality backlink opportunities through educational portals, credible publications, industry websites, and relevant partnerships.
- Monitor the university’s backlink profile and identify potentially harmful or unnatural links.
- Support digital PR, guest posting, and content outreach activities.

5. Local SEO & Online Reputation

- Optimize the university’s Google Business Profile and relevant local search presence.
- Ensure consistency of the university’s official name, address, contact details, and website information across relevant platforms.
- Monitor local search visibility and implement strategies to improve relevant discovery in Faridabad and Delhi NCR.
- Identify and report duplicate or fraudulent websites, misleading listings, and unauthorized use of the university’s brand, following established escalation procedures.

6. Organic Traffic & Admission Lead Generation

- Improve organic visibility for priority programmes and admission-related searches.
- Identify opportunities to increase relevant traffic to admission landing pages and enquiry forms.
- Coordinate with the Admissions and Performance Marketing teams to align SEO initiatives with ongoing campaigns.
- Analyse user journeys, landing-page engagement, enquiry conversions, and organic lead quality.

7. Analytics & Reporting

- Monitor performance using Google Search Console, Google Analytics 4, Google Tag Manager, and qualified SEO tools.
- Prepare weekly and monthly SEO performance reports covering:
- Organic clicks, impressions, CTR, and average search position.
- Keyword rankings and non-branded search visibility.
- Organic sessions, engagement, and landing-page performance.
- Organic enquiry submissions and conversion trends.
- Technical SEO issues, backlink growth,



and completed optimization tasks.
- Present actionable insights and recommendations to improve performance.

8. AI Search & Emerging Search Trends

- Monitor developments in AI-powered search, answer engines, and generative search experiences.
- Optimize content for helpfulness, clarity, factual accuracy, and discoverability across relevant search platforms.
- Apply structured data and entity-based content practices where appropriate.
- Follow search engine guidelines and avoid manipulative SEO techniques.

9. Cross-Functional Coordination

- Work closely with the Branding Department, website development team, content writers, and academic departments.
- Collect accurate course information, faculty details, achievements, and university updates to support SEO content development.
- Maintain an SEO content calendar and track implementation of recommended changes.
- Coordinate website updates and ensure that approved content and technical changes are implemented on time.

Required Skills & Qualifications
- Bachelor’s degree in Digital Marketing, Marketing, IT, Computer Science, Mass Communication, or a related field.
- 2–5 years of hands-on SEO experience; experience with education or higher-education websites will be an advantage.
- Strong knowledge of on-page, off-page, technical, and local SEO.
- Practical experience with Google Search Console, Google Analytics 4, Google Tag Manager, and Google Keyword Planner.
- Working knowledge of tools such as SEMrush, Ahrefs, Screaming Frog, or equivalent SEO platforms.
- Understanding of HTML, website architecture, indexing, crawling, schema markup, and Core Web Vitals.
- Strong analytical, problem-solving, communication, and reporting skills.
- Ability to manage multiple website projects and coordinate with cross-functional teams.
- Knowledge of content optimization and AI-assisted search trends.

Application Requirement: Candidates should share their updated CV along with examples of websites they have optimized, SEO projects handled, tools used, and measurable results achieved.

Note: The role focuses on organic search growth and website optimization. Paid search campaign management may be coordinated with the Performance Marketing team unless specifically assigned as an additional responsibility.

Mail your Resumes- [email protected] [email protected]

📌 Search Engine Optimization Specialist (Faridabad)
🏢 Lingaya's Vidyapeeth
📍 Faridabad