Company Description

Admissionshala is a dedicated online portal focused on addressing admission and placement-related questions in a highly personalized way. The platform keeps learners and applicants updated with the latest information on institutes, scholarship opportunities, and student development programs. Admissionshala offers clear and accurate college comparisons supported by certified admission counselors, making complex choices easier to understand.

By combining expert guidance with a human touch in a digital environment, the organization aims to simplify educational and career decision-making for students and professionals.

Experience Required 2 to 4 Years

Location Pune, India

Employment Type Full-Time

Role Overview

We are looking for a data-driven Performance Marketing Specialist with 2+ years of hands-on experience in managing end-to-end paid ad campaigns across Meta (Facebook & Instagram) and Google

Search/Display/YouTube networks. Your primary focus will be generating high-intent, verified leads for students seeking admission consulting in MBA, PGDM, Engineering, Medical, and higher education programs.

Key Responsibilities

 Campaign Setup & Management: Design, build, and optimize high-converting Lead Generation campaigns on Meta Ads Manager (Instant Forms & Landing Page leads) and Google Ads (Search,

Performance Max, Display).

 Targeting & Audience Research: Build detailed audience personas based on student demographics,

entrance exam search intent (e.g., CAT, CMAT, SNAP, NEET, JEE), and geographical locations.





 A/B Testing & Creative Iteration: Plan and execute regular A/B tests for ad copy, headlines, ad creative formats (carousels, video reels, statics), and lead forms to improve Click-Through Rates

(CTR) and lower Cost Per Lead (CPL).

 Funnel & Quality Tracking: Work closely with the counselling team to review lead feedback (lead qualification rate, contactable rate) and adjust targeting parameters to weed out junk leads.

 Daily Monitoring & Optimization: Monitor daily ad spend, impressions, CPC, CPL, and ROAS. Adjust bids, negative keyword lists, and targeting settings in real-time.

 Reporting: Prepare weekly performance reports detailing ad spend, total leads generated, cost-per-

lead, and conversion trends across platforms.

Required Qualifications & Skills

 Experience: 2+ years of hands-on experience running Google Ads and Meta Ads specifically for lead generation (EdTech, Education Consultancy, or Real Estate agency background preferred).

 Technical Skills: Robust working knowledge of Meta Pixel, Conversions API, Google Tag Manager

(GTM), Google Analytics 4 (GA4), and basic conversion tracking set-ups.

 Copywriting & Creatives: Strong copywriting skills for ad creatives, headlines, and call-to-actions targeted at students and parents.

 CRM Integration: Familiarity with Lead Ads integration into CRM tools (e.g., LeadSquared, Merrito,

Salesforce, Zoho, or HubSpot).

 Analytics: Analytical mindset with proficiency in MS Excel / Google Sheets for performance tracking and reporting.

📌 Performance Marketing Specialist (Pune)
🏢 Admissionshala
📍 Pune