Wonder Valley Recreation and Hospitality is Bangalore’s premier adventure and leisure destination. Set amidst serene surroundings, our resort offers thrilling activities and cozy accommodations for families, corporate outings, and day visitors alike.

POSITION SUMMARY The Performance Marketing Executive will be responsible for planning, executing, monitoring and optimising paid digital advertising campaigns to generate qualified leads, increase bookings and achieve measurable revenue growth.

The role will manage paid acquisition across Google Ads, Meta Ads and other relevant platforms, with a strong focus on campaign efficiency, lead quality, retargeting, conversion tracking and return on advertising investment.

RESPONSIBILITIES

- Paid Advertising & Campaign Management

•⁠ ⁠Plan, launch and manage Google Ads and Meta Ads campaigns.

•⁠ ⁠Develop campaign strategies for day outings, corporate outings, stays, events, weddings and other business offerings.

•⁠ ⁠Manage search, display, video, lead-generation and re marketing campaigns as appropriate.

•⁠ ⁠Conduct audience research, competitor analysis and keyword research for paid campaigns.

•⁠ ⁠Develop campaign structures, ad copy, targeting strategies and budget allocation plans.

•⁠ ⁠Continuously test creatives, audiences, placements and campaign formats.

- Budget Management & Optimisation

•⁠ ⁠Monitor daily advertising expenditure against approved budgets.

•⁠ ⁠Optimise campaigns based on qualified leads, cost per lead (CPL), cost per acquisition (CPA) and return on ad spend (ROAS).

•⁠ ⁠Identify underperforming campaigns and implement corrective actions.

•⁠ ⁠Allocate budgets towards campaigns and audiences delivering stronger business outcomes.

•⁠ ⁠Monitor campaign pacing and prevent inefficient or unintended spending.

•⁠ ⁠Recommend budget changes based on performance data and business priorities.

- Retargeting & Lead Generation





•⁠ ⁠Build and manage retargeting audiences for website visitors, previous enquirers and relevant customer segments.

•⁠ ⁠Implement re marketing campaigns across available advertising platforms.

•⁠ ⁠Develop strategies to re-engage users who visited the website but did not submit an enquiry or complete a booking.

•⁠ ⁠Coordinate with the sales team to identify lead-quality issues and improve campaign targeting.

•⁠ ⁠Support lead nurturing and reactivation campaigns where applicable.

- Tracking & Performance Analytics

•⁠ ⁠Work with GA4, Google Tag Manager, Meta Pixel and conversion APIs where applicable.

•⁠ ⁠Ensure proper tracking of enquiries, calls, forms and other relevant conversion events.

•⁠ ⁠Monitor impressions, clicks, CTR, CPC, CPL, qualified leads, bookings, revenue and ROAS.

•⁠ ⁠Analyse the complete lead funnel, from advertisement interaction to qualified enquiry and final booking.

•⁠ ⁠Coordinate with the Website & CRO Executive to resolve tracking and landing-page issues.

•⁠ ⁠Maintain accurate campaign reports and attribution records.

- Landing Pages & Creative Coordination

•⁠ ⁠Coordinate with the Website & CRO Executive on landing pages and campaign-specific website requirements.

•⁠ ⁠Work with designers and content teams to develop effective ad creatives, videos and copy.

•⁠ ⁠Ensure advertising messages align with current packages, offers and approved business information.

•⁠ ⁠Conduct A/B testing to improve campaign engagement and conversion performance.





- Sales Coordination & Reporting

•⁠ ⁠Coordinate with the sales team to evaluate lead quality, booking conversion and revenue contribution.

•⁠ ⁠Analyse reasons for unqualified leads and recommend campaign improvements.

•⁠ ⁠Share campaign insights, lead trends and optimisation recommendations with management.

•⁠ ⁠Prepare daily performance updates, weekly campaign reviews and monthly ROI reports.

•⁠ ⁠Maintain a record of campaign changes, tests, results and planned optimisations.

What We’re Looking For

•⁠ ⁠Bachelor's degree in Marketing, Business Administration or a related field preferred.

•⁠ ⁠Practical experience managing Google Ads and Meta Ads campaigns.

•⁠ ⁠Knowledge of campaign budgeting, audience targeting, remarketing and lead-generation strategies.

•⁠ ⁠Working knowledge of GA4, Google Tag Manager, Meta Pixel and conversion tracking.

•⁠ ⁠Strong understanding of CPL, CPC, CTR, CPA, conversion rate and ROAS.

•⁠ ⁠Ability to analyse campaign data and make performance-driven decisions.

•⁠ ⁠Strong communication, reporting and coordination skills.

Key Performance Indicators (KPIs)

•⁠ ⁠Number and percentage of qualified leads generated.

•⁠ ⁠Cost per qualified lead and cost per booking.

•⁠ ⁠Advertising budget utilisation and campaign efficiency.

•⁠ ⁠Booking conversion and attributable revenue.

•⁠ ⁠ROAS and overall advertising ROI, where reliable revenue attribution is available.

•⁠ ⁠Conversion tracking accuracy and campaign optimisation turnaround.

•⁠ ⁠Timely execution of campaigns and delivery of performance reports.

Why Join Us?

At Wonder Valley, you’ll be part of a close-knit team committed to creating unforgettable guest experiences. If you’re someone who thrives in a vibrant, people-first setting, this is the place for you.

📌 Performance Marketing Executive (Bengaluru)
🏢 Area 83
📍 Bengaluru