About Shvasa

Shvasa is a global digital wellness platform making yoga and holistic wellness accessible to people around the world through live, instructor-led classes. With a growing presence in the US and other international markets, we combine the power of traditional yoga with technology to help people build healthier, more sustainable habits.

We’re looking for a data-driven Performance Marketer who can help us scale customer acquisition, optimise advertising performance, and drive measurable business growth, particularly in the US market.

What you’ll do

Own paid acquisition: Plan, execute, and optimise campaigns across Meta Ads (Facebook & Instagram) and Google Ads.

Drive growth: Improve customer acquisition, lead generation, conversions, and ROAS across campaigns.

Analyse performance: Track key metrics such as CAC, CPA, ROAS, conversion rates, and funnel performance to identify growth opportunities.

Experiment relentlessly: Run A/B tests across creatives, audiences, landing pages, ad copy, and campaign structures.

Understand the US market: Develop campaigns that resonate with US audiences, understand customer behaviour, and identify opportunities to scale.

Collaborate on creatives: Work with the content and creative teams to develop high-performing ad creatives, messaging, and campaign concepts.

Optimise the funnel: Identify drop-offs across the customer journey and recommend improvements to increase conversion rates.

Report and iterate: Build performance reports, derive actionable insights, and translate data into better campaign decisions.





What we’re looking for

2+ years of hands-on experience managing performance marketing campaigns on Meta Ads and Google Ads.

Experience managing campaigns targeting the US market, preferably in D2C, consumer subscriptions, wellness, fitness, or other consumer internet businesses.

Strong analytical skills and comfort working with numbers, dashboards, and performance metrics.

A test-and-learn mindset with the ability to turn campaign data into actionable insights.

Understanding of paid acquisition funnels, conversion tracking, retargeting, and attribution.

Comfortable working in a fast-paced startup environment where ownership and execution matter.

Preferred qualifications An academic background in science, statistics, mathematics, engineering, or data analytics.

Experience with GA4, Google Tag Manager, and tools for campaign tracking and reporting.

Experience scaling campaigns in competitive international markets.

An interest in yoga, fitness, wellness, or consumer subscription businesses.

Why join Shvasa?

Work on a global consumer brand with a growing presence in the US.

Take ownership of campaigns that directly impact business growth.

Work at the intersection of wellness, technology, and data-driven customer acquisition.

Experiment, learn, and grow in a high-ownership startup workplace.

Location: Bengaluru

Experience: 2+ years

Role: Full-time

- If you love numbers, experimentation, and turning marketing spend into measurable growth, we’d love to hear from you.

📌 Performance Marketer | Meta & Google Ads (Bengaluru)
🏢 Shvasa
📍 Bengaluru