Company Description Swarajya Digital delivers tailored IT and digital marketing solutions designed to meet diverse business needs. The company focuses on quality, innovation, and strong customer satisfaction to drive measurable results for clients. Services include performance-driven digital marketing, such as SEO to enhance online visibility and email marketing to reach targeted audiences.

Swarajya

Digital also provides custom software development, including user-friendly mobile applications for Android and iOS. In addition, the team builds scalable, responsive websites that support engagement and conversions across industries.

Role Description This is a full-time, on-site Performance Marketer role based in Nagpur.

The Performance

Marketer will plan, execute, and optimize paid campaigns across channels such as Google Ads, Meta Ads, and other digital platforms to drive leads, conversions, and revenue.

Responsibilities include setting up and managing campaigns, conducting A/B tests, monitoring performance dashboards, and adjusting budgets and bids to meet ROI and CPA targets. The role involves collaborating with content, design, and development teams to improve landing pages, ad creatives, and user journeys.

The Performance

Marketer will also analyze data, prepare regular performance reports,



and provide insights and recommendations to stakeholders for continuous improvement.

Qualifications

- Strong skills in performance marketing, including managing paid search, paid social, and display campaigns with a focus on ROI and conversion optimization.
- Proficiency with analytics and advertising tools (e.g., Google Analytics, Google Ads, Meta Ads Manager, basic Excel/Sheets for reporting and analysis).
- Experience with digital marketing fundamentals such as SEO, email marketing, audience segmentation, and funnel optimization.
- Ability to collaborate with creative and development teams to improve landing page performance, ad copy, and visual assets.
- Strong analytical, problem-solving, and data interpretation skills, with the ability to turn insights into actionable strategies.
- Excellent written and verbal communication skills, with the ability to present performance reports and recommendations clearly.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Prior experience in a digital agency or performance-focused marketing role is preferred; experience in IT or software services is a plus.

- Comfort working in a fast-paced, results-driven workplace and managing multiple campaigns and deadlines.

📌 Performance Marketer (Nagpur)
🏢 Swarajya Digital
📍 Nagpur