Paid Ads Specialist – Part-Time

Company: Blue Moon Marketing

Location: Gurgaon, Haryana

Work Mode: Hybrid

Employment Type: Part-Time

About Blue Moon Marketing

Blue Moon Marketing is looking for a Paid Ads Specialist to join our growing marketing team on a part-time basis. The ideal candidate will have hands-on experience in Meta Ads and Google Ads, with a strong focus on lead generation, campaign optimisation, and measurable performance.

Key Responsibilities

- Plan, launch, manage, and optimise paid advertising campaigns across Meta Ads, Google Ads, and other relevant platforms.
- Set up campaigns, ad sets, audiences, budgets, targeting, and placements.
- Monitor and optimise campaigns based on CPL, CPA, CTR, CPC, CPM, ROAS, and conversion rates.
- Conduct audience research, retargeting, and conversion optimisation.
- Perform A/B testing across creatives, ad copy, audiences, and campaign strategies.
- Analyse campaign performance and identify opportunities for improvement.
- Manage advertising budgets efficiently.
- Coordinate with content and creative teams to develop effective ad creatives and messaging.
- Monitor lead quality and conversion performance.
- Prepare campaign performance reports and provide actionable insights.
- Troubleshoot tracking and campaign-related issues when required.
- Stay updated with advertising platform changes, policies, trends, and best practices.

Requirements

- 1–3 years of hands-on experience in Paid Ads, Performance Marketing,



or Digital Marketing.
- Solid practical experience with Meta Ads Manager.
- Experience with Google Ads is preferred.
- Good understanding of lead generation, audience targeting, retargeting, and conversion optimisation.
- Strong knowledge of paid advertising metrics and performance analysis.
- Ability to analyse data and make data-driven decisions.
- Strong problem-solving and analytical skills.
- Ability to work independently and manage multiple campaigns.
- Good communication and coordination skills.
- Agency experience is preferred.

Good to Have

- Experience with Google Analytics / GA4.
- Knowledge of Meta Pixel, conversion tracking, and event tracking.
- Experience managing lead-generation campaigns.
- Understanding of landing pages and conversion funnels.
- Experience working with multiple clients or industries.
- E-commerce advertising experience.

What We Offer

- Part-time chance with a growing marketing team.
- Hybrid work environment in Gurgaon.
- Opportunity to work across diverse campaigns and industries.
- Hands-on exposure to real client campaigns.
- Growth opportunities within Blue Moon Marketing.

Who We're Looking For

We're looking for someone who is analytical, proactive, performance-driven, and comfortable working with campaign data. If you enjoy testing new strategies, optimising campaigns, and delivering measurable results, we'd love to hear from you.

📌 Paid Ads Specialist (Gurugram)
🏢 Blue Moon Marketing
📍 Gurugram