MAXIMUM FIXED IN-HAND SALARY: ₹60,000 PER MONTH (ABSOLUTE CEILING)

The final salary may be lower depending on relevant experience, skill set, interview performance and overall fitment. Candidates expecting above ₹60,000 per month in-hand are requested not to apply.

Position: Organic Social Media & Brand Strategist

Company: Vani Kabir Multiverse Pvt. Ltd.

Location: Gurugram, Haryana

Employment Type: Full-Time | Work From Office

Experience Required: 2–6 Years (Relevant Experience Mandatory)

ABOUT THE ROLE

We are looking for an experienced, creative and strategically driven Organic Social Media & Brand Strategist to strengthen our brand identity, develop compelling content strategies and drive sustainable organic growth across digital platforms.

We operate in the luxury D2C e-commerce and spiritual lifestyle space, where premium branding, authentic storytelling, creative content and meaningful audience engagement are essential.

The ideal candidate should combine strategic thinking with hands-on execution, independently managing organic social media growth, content planning, brand storytelling and audience development.

IMPORTANT: This is strictly an ORGANIC SOCIAL MEDIA, CONTENT STRATEGY AND BRAND BUILDING position. It is NOT a performance marketing, paid advertising, PPC or media buying role.

KEY RESPONSIBILITIES

ORGANIC SOCIAL MEDIA STRATEGY

- Develop and execute organic social media strategies across Instagram, Facebook, YouTube and other relevant platforms.
- Drive measurable improvements in organic reach, audience engagement, follower growth and brand visibility.
- Identify emerging trends, algorithm changes and organic growth opportunities.
- Build sustainable audience growth without relying on paid promotions.
- Develop platform-specific strategies to improve content performance and audience retention.

BRAND STRATEGY & STORYTELLING
- Develop compelling brand narratives aligned with our philosophy, products and values.
- Establish and maintain a distinctive brand voice across digital channels.
- Strengthen premium brand positioning through creative storytelling and consistent communication.
- Translate brand objectives into engaging, original and audience-focused content.
- Develop campaigns that improve brand awareness, recognition and long-term audience loyalty.

CONTENT STRATEGY & CREATIVE DIRECTION
- Independently plan and manage monthly content calendars and content pillars.
- Conceptualize engaging reels, short-form videos, carousels, stories and social media campaigns.
- Develop creative hooks, captions,



scripts and storytelling formats.
- Coordinate with designers, video editors, photographers and content creators.
- Guide creative execution while maintaining consistency in brand aesthetics and messaging.
- Generate original content concepts rather than simply replicating existing trends.

COMMUNITY BUILDING & ENGAGEMENT
- Build meaningful engagement through organic content and community initiatives.
- Understand audience behaviour, preferences and content consumption patterns.
- Develop strategies for user-generated content, organic collaborations and community participation.
- Strengthen audience relationships and encourage long-term brand loyalty.
- Identify opportunities to improve conversations, shares, saves and meaningful interactions.

EXECUTION & OWNERSHIP
- Take end-to-end responsibility for organic social media strategy and execution.
- Coordinate content production, publishing schedules and campaign delivery.
- Ensure consistency in brand communication, content quality and creative standards.
- Work closely with internal teams and management to execute brand initiatives.
- Demonstrate strong ownership, independent decision-making and accountability for results.

ANALYTICS & PERFORMANCE OPTIMIZATION
- Monitor organic reach, impressions, engagement rates, follower growth and content performance.
- Analyse audience insights and identify opportunities for improvement.
- Prepare periodic performance reports with actionable recommendations.
- Evaluate content effectiveness and continuously optimize organic growth strategies.
- Track measurable contributions to brand visibility, audience development and engagement.

REQUIRED SKILLS & QUALIFICATIONS

- 2–6 years of relevant hands-on experience in organic social media management, content strategy or brand building.
- Proven track record of growing social media accounts organically.
- Strong understanding of Instagram, Facebook, YouTube and social media algorithms.
- Excellent content ideation, creative storytelling, copywriting and brand communication skills.
- Ability to independently develop and execute content strategies.
- Solid understanding of brand positioning,



consumer behaviour and audience engagement.
- Experience coordinating with creative teams and managing content production.
- Practical knowledge of social media analytics, reporting and performance optimization.
- Strong communication, creative judgment, planning and execution capabilities.
- Experience with D2C, e-commerce, luxury, lifestyle, wellness, beauty or consumer brands will be preferred.

IDEAL CANDIDATE PROFILE

We are looking for someone who:

- Has independently managed organic social media accounts and content strategies.
- Can demonstrate measurable organic growth from previous assignments.
- Understands the distinction between routine content posting and strategic brand building.
- Can develop original creative concepts and engaging brand narratives.
- Combines strategic thinking with hands-on execution.
- Can take ownership of content quality, audience engagement and organic brand growth.
- Is comfortable working in a fast-paced, founder-led environment.

WHO SHOULD NOT APPLY

- Freshers or candidates without relevant professional experience.
- Performance marketers primarily specializing in Meta Ads, Google Ads, PPC or paid advertising.
- Candidates whose experience is limited to scheduling posts or basic social media operations.
- Applicants without demonstrable organic growth or content strategy experience.
- Candidates lacking hands-on content planning and creative execution experience.
- Candidates expecting above ₹60,000 fixed in-hand per month.
- Candidates unwilling to work full-time from our Gurugram office.

APPLICATION & SCREENING REQUIREMENTS

Shortlisted candidates may be requested to provide:

- Updated CV or resume.
- Portfolio or links to social media accounts previously managed.
- Examples of organic audience growth achieved, supported by measurable results.
- Examples of successful content campaigns, brand-building initiatives or creative strategies.
- Details of their individual contributions to strategy, execution and performance.

COMPENSATION & FINAL CONSIDERATIONS

Maximum Fixed In-Hand Salary: ₹60,000 Per Month.

This is the absolute upper compensation limit and not a guaranteed starting salary. The final offer may be lower based on relevant experience, demonstrated skills, interview performance and overall fitment.

We are seeking a capable mid-level professional who can independently take ownership of organic social media strategy, brand storytelling, content quality, audience engagement and sustainable brand growth.

📌 Organic Social Media & Brand Strategist (Gurugram)
🏢 Vani Kabir Multiverse
📍 Gurugram