Company : Brandzstorm India Marketing Pvt Ltd

Designation: Marketplace Ads Manager

Industry: Fashion Accessories, Lifestyle & E-Commerce

Salary - 8LPA to 12LPA.

Experience - 5 to 8 years

Location - Andheri, Mumbai.

Company Description- BrandzStorm is a growth-focused brand accelerator dedicated to driving brands ahead through data-led strategies and performance marketing. The company partners with businesses to strengthen their online presence, optimize digital touchpoints, and maximize returns on advertising investments. With a strong emphasis on measurable results, BrandzStorm combines creative thinking with analytical rigor to help brands scale on leading e-commerce and digital platforms.

Team members collaborate in a fast-paced setting where innovation, accountability, and continuous learning are encouraged.

Roles and Responsibility -

Campaign Planning & Execution -

- Plan, create, and manage paid ad campaigns across marketplaces like Amazon, Myntra, Flipkart.
- Select the right ad formats (Sponsored Products, Brand Ads, Display, PLA, etc.)
- Align ad strategy with sales targets, inventory levels, and seasonality (e.g., sale events)

Performance Monitoring & Optimization -
- Track key KPIs: ROAS, TACOS, ACoS, CTR, CVR, Sales
- Optimize bids, budgets, keywords, and placements on a daily/weekly basis




- Reduce wasted spend and improve profitability
- Pause or scale campaigns based on performance trends

Budget & Spend Management -
- Allocate and control ad budgets efficiently
- Increase/decrease spend based on TACOS/ROAS performance
- Ensure spend is aligned with business goals and HOD guidance

Keyword, Search Term & Product Targeting -
- Conduct keyword research and competitor analysis
- Optimize search terms and negative keywords
- Manage category, brand, and product-level targeting

Reporting & Insights -
- Prepare daily, weekly, MTD performance reports
- Share actionable insights with stakeholders/HOD
- Highlight issues like rising TACOS, low ROAS, or poor SKU performance
- Recommend corrective actions and growth opportunities

Cross-Functional Coordination -
- Work with category teams and managers

Marketplace & Policy Management -
- Stay updated with marketplace ad policies and new features
- Ensure campaigns comply with platform guidelines
- Test and adopt new ad formats or beta features

Growth & Experimentation -
- Run A/B tests on creatives, keywords, and bidding strategies
- Identify new growth levers during festivals and sale periods
- Scale high-performing SKUs and sunset poor perform

📌 Marketplace Ads Manager (Mumbai)
🏢 BrandzStorm
📍 Mumbai