Marketo Marketing Operations Specialist

Experience: 4–8 Years

Location: Chennai | Pune | Hyderabad | Bengaluru |

Shift: 1:00 PM – 10:00 PM IST

Job SummaryWe are looking for an experienced Marketo Marketing Operations Specialist to manage end-to-end marketing automation activities, campaign execution, data management, and program optimization. The ideal candidate will have hands-on experience with Adobe Marketo Engage, marketing campaign operations, audience segmentation, lead management, and marketing automation workflows.

The candidate should possess robust analytical skills, attention to detail, and the ability to ensure campaign quality, data accuracy, and seamless integration with CRM and third-party platforms.

Key Responsibilities1. Campaign Management & Execution

- Build, configure, test, and deploy email marketing campaigns with appropriate audience segmentation and quality assurance.
- Develop and maintain multi-step nurture campaigns and triggered marketing workflows.
- Execute A/B testing, analyze campaign performance, and optimize engagement.
- Create, publish, and validate landing pages and web forms.

2. Marketing Program Setup

- Design and activate Marketo programs for content syndication, whitepapers, reports, webinars, and other marketing initiatives.
- Manage standardized event programs for regional events, virtual events, and in-person activities.
- Configure smart lists, filters, segmentation rules, and audience exclusions.
- Maintain reusable program templates and ensure consistent execution standards.

3. Data Management & Marketing Operations

- Validate, normalize, upload, and process MQL and non-MQL data.
- Maintain database hygiene, data integrity, and quality standards.
- Support lead scoring, lead lifecycle management, and lead-flow validation.
- Document campaign processes, audit program performance, and troubleshoot operational issues.
- Use Excel and SQL, where applicable,



for data validation and analysis.

4. Integrations & Platform Support

- Support integrations between Marketo, Salesforce/CRM systems, and third-party marketing platforms.
- Manage API-based integrations, data synchronization, and manual data exchanges.
- Troubleshoot integration and campaign execution issues.
- Ensure accurate data flow across connected marketing systems.

Required Skills & Qualifications
- 4–8 years of overall relevant professional experience, with at least 3 years of hands-on Marketo or equivalent marketing automation experience.
- Strong knowledge of Adobe Marketo Engage, including program setup, smart campaigns, smart lists, segmentation, and campaign execution.
- Experience in lead scoring, nurture campaigns, triggered campaigns, and marketing workflow design.
- Hands-on experience with email campaign QA, landing pages, forms, and A/B testing.
- Strong data validation and database hygiene skills.
- Proficiency in Microsoft Excel; SQL knowledge for data validation and analysis.
- Understanding of CRM integrations, lead management, and marketing operations processes.
- Strong analytical, communication, troubleshooting, and organizational skills.
- Willingness to work in the 1:00 PM–10:00 PM IST shift.

Preferred Qualifications
- Marketo Certified Expert (MCE) certification.
- Experience with Salesforce CRM or similar CRM platforms.
- Basic HTML knowledge for email template validation and troubleshooting.
- Experience with event management and content syndication platforms.

Ideal Candidate ProfileWe are seeking a detail-oriented marketing automation professional who can independently manage campaign execution, maintain high data quality, troubleshoot platform issues, and collaborate effectively with marketing and sales operations teams.

Interested candidates: Apply with your updated resume highlighting your hands-on Marketo experience, marketing automation expertise, and relevant project responsibilities.

📌 Marketo Marketing Operation Specialist | 4 Years | Hybrid | (Bengaluru)
🏢 Haparz
📍 Bengaluru