Role: Marketing Leader-US

Location: Hyderabad, India

Reports to: VP – Global Branding, Marketing & Communication

Geographic mandate: GTM execution support for US sales, alliances and field teams; US brand presence, analyst relations and market recognition

Travel: Need based travel to the US for customer, partner, analyst and industry engagements

About Minfy:

Minfy is an applied AI and technology services company helping enterprises and public-sector organizations move from cloud and data foundations to production-scale AI. Across advisory, engineering, implementation and managed operations, Minfy modernizes technology, builds intelligent and agentic applications, unlocks enterprise data and operates mission-critical systems. Founded in 2016, Minfy serves Fortune Global 500 companies, public-sector organizations and high-growth businesses across North America, India and Asia-Pacific.

Our culture is defined by high velocity, ownership, and a 'Think & Execute Big' mindset. Minfy is at a pivotal inflection point—poised for exponential global scale, future growth, and imminent financial milestones, making this an unparalleled opportunity to shape the financial destiny of a true digital disruptor. Minfy’s ambition is to become the trusted partner for making enterprise AI dependable, scalable and operational.

Building on this foundation, Minfy is advancing its position as an Applied AI and platform company, with an active Data & AI pipeline, mature platforms and growing platform-led opportunities. Frontier-model alignment and Forward Deployed Engineering are central to this next phase.

The Opportunity

Minfy is seeking a US Marketing Leader to drive its marketing agenda for the United States from Hyderabad. Reporting to the VP – Global Branding, Marketing & Communication, the leader will work exclusively on the US market, partnering closely with US sales, alliances, practice and field teams to execute go-to-market plans and to build Minfy’s brand presence, analyst standing and market recognition with US enterprise and public-sector buyers.

This is a senior leadership role. It combines US market strategy with hands-on execution across GTM enablement, demand generation, partner co-marketing, analyst relations, communications and events, all within the global strategy, positioning and brand standards. The role offers a path to broader regional or global marketing leadership based on demonstrated business outcomes and leadership readiness.

Key Responsibilities

1. US Marketing Strategy & Planning: Translate Minfy’s global marketing strategy, positioning and brand standards into an annual and quarterly US marketing plan. Partner with the VP(Marketing) and US business leaders on priorities, budgets and investment allocation, and review performance against agreed US goals.
2. US GTM Execution & Field Enablement: Work hand-in-hand with US sales,



alliances and practice teams to execute GTM plans for priority industries, accounts and offerings. Provide messaging, sales plays, pitch materials, battlecards and campaign support so US teams can engage buyers consistently and at pace.
3. US Brand Presence & Positioning: Build awareness and credibility for Minfy as an Applied AI and platform company among US enterprise and public-sector buyers. Adapt global narratives to US buyer priorities, industry context and the competitive landscape, supported by US customer evidence and business outcomes.
4. Analyst Relations & Market Recognition: Own the US-facing analyst relations programme with research and advisory firms such as Gartner, Forrester, IDC, ISG, Everest Group and HFS Research. Plan briefings, inquiries, evaluation submissions and customer references; measure progress in coverage, evaluations, rankings and awards.
5. Hyperscaler & OEM Partner Marketing: Work with alliances and SCA owners to secure US-relevant partner recognitions, awards and co-marketing opportunities with hyperscaler, frontier-model and OEM partners. Turn partner commitments into joint US campaigns, marketplace propositions and events, and govern MDF and partner campaign deliverables within the marketing remit.
6. Demand Generation & Account-Based Marketing: Build an integrated US demand engine spanning account-based marketing for strategic accounts, digital and paid campaigns, content, webinars and marketing automation. Track engagement through sales-accepted opportunities, pipeline and revenue, and improve conversion.
7. Pipeline Accountability: Own agreed targets for US marketing-sourced and influenced qualified pipeline, applying Minfy’s global definitions for sourcing, sales acceptance and attribution. Support opportunity acceleration with US sales and report performance regularly to the VP( Marketing) and US leadership.
8. Platform, Applied AI & FDE Propositions: Work with product, engineering and practice leaders to adapt platform, Applied AI and Forward Deployed Engineering propositions for US buyers. Develop US lighthouse stories, demonstrations, workshops and outcome-led campaigns.
9. Communications, PR & Thought Leadership: Drive US media relations, executive visibility and thought leadership in coordination with global communications. Build US customer case studies, bylines, speaking opportunities and award submissions that strengthen Minfy’s reputation in the market.
10. Events & Industry Presence:



Plan and run Minfy’s US event portfolio, including partner conferences, industry forums, executive roundtables and customer events. Measure event performance through opportunity creation and progression.
11. Team, Agencies & Operations: Manage US agencies/partners and run CRM-connected campaign operations, dashboards and review cadences aligned with global marketing operations. Apply AI to research, personalisation and productivity while maintaining content quality, US privacy, customer permissions and brand consistency.

Candidate Profile: Must-Have Requirements

1. 12+ years of B2B technology marketing experience, including senior leadership responsibility for the US market in enterprise technology services, cloud, data, AI or related platforms.
2. Proven track record of building brand presence for a technology services or platform company in the US, with measurable gains in awareness, pipeline and market recognition.
3. Hands-on experience running analyst relations with leading research and advisory firms, including evaluation submissions and reference programmes that improved analyst positioning.
4. Demonstrated ownership of demand generation, account-based marketing, qualified pipeline targets and sales alignment for US enterprise buyers.
5. Strong understanding of hyperscaler and OEM partnership GTM in the US, including co-selling, partner funding, marketplace and partner recognition programmes.
6. Ability to translate Applied AI, frontier-model capabilities, FDE and platforms into differentiated propositions for US enterprise buyers.
7. Experience supporting US sales and field teams from an offshore base, with clear communication and dependable delivery across time zones.
8. Experience leading marketing teams, budgets and agencies while operating within a global strategy and brand framework.
9. Strategic judgement, robust storytelling, hands-on execution and effective collaboration with the VP( Marketing), US sales, alliances and technical leadership.
10. Based in Hyderabad or willing to relocate; able to work with substantial overlap with US business hours; holds, or is able to obtain, a valid US business visa for travel.

Candidate Profile: Preferred Requirements

1. Prior experience in a US-based marketing role or direct ownership of the US market for an India-headquartered technology company.
2. Established relationships with US analysts, industry media and hyperscaler partner marketing teams.
3. Track record of securing inclusion in major analyst evaluations or winning significant partner awards for a technology services firm.
4. Experience marketing AI platforms, productised services or intellectual property alongside technology services.
5. Relevant postgraduate qualification in marketing, business or strategy; practical use of AI in marketing operations.

📌 Marketing Leader -US (Hyderabad)
🏢 Minfy
📍 Hyderabad