We are looking for a strategic, brand-focused Lead- Marketing & Brand to lead the overall marketing function for a premium luxury residential real estate business.

The incumbent will lead the marketing initiatives , drive brand strategy, market positioning, run integrated campaigns, and lead premium agency partnerships. The focus is on building a differentiated luxury brand, complementing the already existing digital and performance marketing initiatives.

Key Responsibilities

- Brand Strategy: Lead brand positioning, identity, storytelling, and long-term brand equity.
- Market Expertise: Bring extensive knowledge of Gurgaon/NCR luxury residential real estate, competitive landscape, and affluent buyer segments.
- Integrated Marketing: Drive marketing strategy for corporate branding, project launches, campaigns, PR, events, and premium customer experiences.
- AI-Led Innovation: Leverage AI for creative development, content strategy, market intelligence, and marketing innovation.
- Agency Leadership:



Manage reputed branding, creative, PR, media, and content agencies to deliver best-in-class output.
- Team Leadership: Lead and mentor the marketing team, manage budgets, and work closely with senior leadership and internal stakeholders.

Ideal Candidate

- 15+ years of relevant marketing experience, preferably in luxury real estate, premium lifestyle, hospitality, or high-end consumer brands.
- Solid, demonstrable branding experience and a track record of building premium brands.
- Deep understanding of Gurgaon/NCR's luxury residential market.
- Proven experience managing premium creative and branding agencies and leading teams.
- Strong practical understanding of AI applications in marketing, content, and social media.
- Excellent strategic thinking, creative judgement, leadership, and stakeholder-management skills.

📌 Marketing Lead (Gurugram)
🏢 Central Park
📍 Gurugram