About Qualicare Home Care

Qualicare Home Care is a growing home care organization serving seniors and families across Central New Jersey. We provide compassionate, personalized home care services, helping individuals remain safe, comfortable, and independent in their homes.

We are looking for a highly organized, proactive, and results-driven Marketing & Business Development Coordinator to support our business growth initiatives.

This role is ideal for someone who enjoys speaking with people, following up on opportunities, building professional relationships, coordinating marketing activities, and converting inquiries into qualified appointments.

Key Responsibilities

1. Lead Management & Conversion

- Contact new inquiries received from paid lead aggregators, online advertising, website inquiries, and other marketing channels.
- Consistently follow up with prospective clients and family members through phone calls, emails, and text messages.
- Understand prospective clients' care requirements, qualify opportunities, and schedule initial consultations or care assessments.
- Maintain structured follow-up schedules to ensure opportunities are not overlooked.
- Coordinate with the internal operations team to ensure a smooth handoff after appointment confirmation.

2. Referral Partner Outreach & Appointment Setting

- Contact rehabilitation centers, hospitals, assisted living communities, senior living facilities, social workers, discharge planners, and other potential referral partners.
- Identify relevant decision-makers and maintain updated contact information.
- Schedule introductory meetings, relationship-building visits, and follow-up appointments for the CEO and marketing team.
- Follow up with referral partners after meetings and coordinate subsequent engagement.
- Maintain a database of referral sources, appointments, and partnership opportunities.

3. Digital Marketing Coordination

- Coordinate and schedule approved marketing content and advertising posts across Facebook, Instagram, LinkedIn, Google, and other relevant platforms.
- Ensure online marketing campaigns and scheduled posts are executed on time.




- Work with marketing vendors or content creators to coordinate campaigns, marketing materials, and promotional activities.
- Track basic marketing performance indicators such as leads generated, engagement, inquiries, and appointment conversions.
- Identify opportunities to strengthen the company's online visibility and generate qualified inquiries.

4. CRM Management & Reporting

- Maintain accurate and up-to-date records of prospects, referral partners, appointments, and follow-up activities in the CRM.
- Ensure every lead has a clearly assigned status, next action, owner, and follow-up date.
- Monitor lead progress from initial inquiry through consultation, assessment, and conversion.
- Prepare daily activity summaries and weekly performance reports.
- Identify inactive leads, missed follow-ups, and potential opportunities for re-engagement.

5. Prospect Identification & Business Development Support

- Research and identify current referral sources, community organizations, healthcare professionals, and potential customers.
- Build targeted prospect lists for outreach.
- Conduct outbound calls and emails to generate interest and schedule qualified meetings.
- Support the CEO and marketing team in planning referral partner visits and outreach campaigns.
- Maintain an organized pipeline of prospective business opportunities.

6. Marketing Operations & Coordination

- Coordinate marketing schedules, appointment calendars, campaigns, and assigned outreach activities.
- Support preparation of marketing materials, referral partner contact lists, and meeting agendas.
- Track pending marketing activities and follow up with responsible team members.
- Collaborate with recruitment, operations, and marketing teams when required.




- Ensure assigned marketing activities are completed consistently and on schedule.

Qualifications & Experience
- 2–5 years of experience in inside sales, appointment setting, lead generation, business development coordination, or marketing operations.
- Excellent spoken and written English with strong telephone communication skills.
- Proven experience managing inbound leads and conducting professional outbound calls.
- Experience using CRM platforms to track leads, follow-ups, and sales activities.
- Strong organizational skills and exceptional attention to detail.
- Comfortable communicating with US-based customers and business professionals.
- Familiarity with social media scheduling and digital marketing coordination.
- Experience in healthcare, senior care, home care, or qualified services is preferred.
- Ability to work independently, prioritize activities, and consistently meet performance goals.
- Comfortable working US Eastern Time business hours.

Key Performance Indicators (KPIs)Success in this position will be evaluated based on:
- Timeliness of contacting and following up with new leads.
- Number of qualified client assessments scheduled.
- Number of qualified referral partner meetings scheduled.
- Lead-to-assessment conversion rate.
- CRM completeness and follow-up compliance.
- Completion of assigned digital marketing activities.
- Growth in qualified prospects and referral partner opportunities.

What We Are Looking For We are looking for an individual who takes ownership, follows through on commitments, and enjoys achieving measurable results.

The ideal candidate is persistent without being aggressive, communicates professionally, understands the importance of timely follow-up, and can independently manage multiple marketing and business development activities.

This is a hands-on execution role with direct visibility into the growth of a rapidly expanding home care organization.

Our goal is to ensure that every potential client receives timely attention, every promising referral relationship is nurtured, and every qualified business opportunity is effectively pursued.

📌 Marketing And Business Development Coordinator (India)
🏢 Qualicare Home Care Central New Jersey
📍 India