About Bloom Cafe

Bloom Cafe is a neighbourhood cafe serving specialty coffee, fresh bakes and all-day plates in a warm, plant-filled space. We are growing, and we want more people to discover us, come back often and bring their friends.

Location: Green Park, New Delhi · Type: Full-time

Role overviewThe Marketing Associate grows footfall, repeat visits and online orders for Bloom Cafe. You will run our social media day to day, plan in-store promotions and events, and keep our listings and community partnerships active. This is a hands-on role for someone who loves food, creates content quickly and tracks what works.

Key responsibilities

- Social media: Plan, shoot and post content on Instagram, Facebook and YouTube Shorts; reply to comments and DMs within a day.
- Content creation: Photograph and film menu items, the space and the team; write captions, menu blurbs and short promo copy.
- Promotions and events: Plan seasonal menu launches, happy-hour offers, workshops and pop-ups with the cafe manager.
- Online listings: Keep Google Business Profile, Zomato, Swiggy and other listings accurate, with fresh photos and replies to reviews.
- Influencers and partnerships: Find and coordinate local food bloggers, nearby offices, colleges and brands for collaborations.
- Loyalty and CRM: Run the loyalty programme,



WhatsApp broadcast list and email updates to regular customers.
- In-store marketing: Update menu boards, table tents, posters and window displays.
- Reporting: Track followers, engagement, reviews, footfall and offer redemptions; share a short monthly report with next steps.
- Budget: Manage a small monthly marketing budget and vendor payments (printing, boosted posts, photographers).

Requirements
- Bachelor's degree in marketing, mass communication, hospitality or a related field, or equivalent experience.
- 1–2 years in social media or marketing; freshers with a robust personal or freelance portfolio are welcome.
- Confident with Instagram and Facebook, including Reels, Stories and Meta Business Suite.
- Can shoot and edit good photos and short videos on a phone (CapCut, Canva, Lightroom or similar).
- Clear, friendly writing in English; Hindi is a plus for local content.
- Organised, self-driven and comfortable working some weekends and event evenings.
- A genuine interest in food, coffee and cafe culture.

Nice to have
- Experience in F&B;, hospitality or retail marketing.
- Basic paid social skills (boosted posts, Meta Ads targeting by locality).
- Existing links with local food bloggers or creators.
- Familiarity with Swiggy/Zomato partner dashboards or POS loyalty tools.

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