15 Oct
|
Embassy REIT
|
Bengaluru
15 Oct
Embassy REIT
Bengaluru
Job Purpose:
The Lead - PR & Communications will be responsible for shaping and strengthening Embassy REIT’s external reputation and corporate narrative across media, investors, tenants, partners and other key stakeholder groups.
This is a senior communications role with a strong focus on strategic public relations, corporate communications, media engagement, thought leadership and reputation management. The role will work closely with the management team and cross-functional stakeholders to proactively position Embassy REIT, build strong relationships with influential media, and ensure consistent and credible communication across key business milestones and issues.
Key Responsibilities:
PR & Media Strategy
- Develop and lead Embassy REIT’s PR and external communications strategy.
- Build and maintain strong relationships with leading business, financial, real estate and mainstream media
- Lead media outreach, press releases, briefings, interviews and spokesperson engagements.
- Manage communications for key announcements including quarterly earnings, business milestones, partnerships and major corporate initiatives.
- Identify proactive media and thought-leadership opportunities for Embassy REIT and its leadership.
Crisis & Reputation Management
- Lead communication planning for sensitive issues and potential reputational risks.
- Develop crisis communication frameworks, key messages, Q&As; and response materials in coordination with leadership.
- Support senior spokespersons with briefing notes, talking points and media preparation.
Content, Thought Leadership & Brand Partnerships
- Develop high-quality corporate communications content including press releases, articles, opinion pieces, speeches, newsletters, presentations and executive communications.
- Build thought-leadership platforms around commercial real estate, capital markets, workplaces, sustainability and broader industry themes.
- Support communications for key corporate events, partnerships, tenant initiatives and other high-impact brand programs, ensuring consistent messaging across stakeholders.
- Manage sponsorships and branded partnerships for key industry events and marketing initiatives, including associated content and visibility opportunities.
- Work with the social media team to extend corporate narratives, partnerships and thought leadership into effective digital storytelling
Stakeholder & Agency Management
- Manage PR agency partners, including strategy, campaign planning, media engagement and performance.
- Collaborate closely with Investor Relations, Leasing, Asset Management, Projects, ESG, and other teams to identify communication opportunities and ensure message alignment.
- Track PR effectiveness through media quality, share of voice, sentiment and other relevant KPIs.
Qualifications and Work Experience:
- Bachelor’s or Master’s degree in Communications, PR, Marketing, Journalism or a related field.
- 12 to 15 years of experience in public relations, corporate communications, reputation management.
- Strong media network across business and financial media in India.
- Experience with listed companies, financial services, real estate or other corporate sectors preferred.
- Proven experience managing senior spokespersons, agencies and cross functional stakeholder environments.
Knowledge, Skills and Competencies:
- Strategic communication and reputation management
- Robust media relations and stakeholder management
- Crisis and issues communication
- Excellent writing and storytelling
- Executive communication and spokesperson support
- Brand partnership and sponsorship management
- Strong judgment, planning and execution
📌 Lead - PR & Communications (Bengaluru)
🏢 Embassy REIT
📍 Bengaluru