Company Description IMS Learning Resources Pvt. Ltd., established in 1977, is one of India’s pioneering institutions in management education training and has played a key role in popularizing the MBA among a broad audience. Over time, IMS has expanded into training, counseling, and guidance for BBA, law entrance exams such as CLAT, and competitive exams including GATE, CUET, and bank exams, as well as international tests like GMAT, GRE, and SAT with admission consulting.

The organization has helped learners secure admissions at leading global institutions including Harvard, Stanford, Wharton, and MIT Sloan. IMS was ranked 4th in the education sector and 44th among the “Top 50 Most Trusted Service Brands” in India by an AC Nielsen and Brand Equity, Economic Times national survey. With presence in 44+ cities and over 100 centers, IMS has supported millions of students in reaching top B-schools and universities worldwide and in advancing to leadership roles in renowned organizations.

Role Description This is a full-time, on-site role based in Varanasi for the Head of Marketing Business Development at IMS Learning Resources Pvt. Ltd. The role involves leading marketing and business development strategies to grow brand presence, enrollments, and partnerships within the region.

Responsibilities include planning and executing marketing campaigns, overseeing local and digital promotional activities, and identifying recent market opportunities and institutional tie-ups.



The Head of Marketing Business Development will collaborate with sales teams to drive revenue, monitor market trends and competitor activities, and manage public relations initiatives to strengthen IMS’s reputation. The role also includes performance tracking, reporting on marketing ROI, and ensuring alignment of local initiatives with the organization’s overall brand and growth objectives.

Qualifications

- Strong skills in Market Planning and Marketing Management, with the ability to design and implement effective regional marketing strategies.
- Proficiency in Market Research to analyze trends, customer segments, and competitor activities and to translate insights into actionable plans.
- Demonstrated experience in Sales and business development, including lead generation, conversion, and relationship management with partners and institutions.
- Capability in Public Relations, brand communication, and event-based outreach to enhance visibility and trust in local markets.
- Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
- Prior experience in education services, test preparation, or EdTech is highly beneficial.
- Strong leadership, stakeholder management, and team mentoring skills.
- Excellent communication, presentation, and negotiation abilities, with proficiency in English; knowledge of local languages is an advantage.
- Comfort with data-driven decision-making and familiarity with digital marketing tools and CRM systems.

📌 Head of Marketing Business Development (Varanasi)
🏢 IMS Learning Resources
📍 Varanasi