Head of Content & Editorial — FabbList

Location: Bangalore, India

Department: Fabb Resources

Reporting to: Founder

Employment: Full-time, leadership role

About FabbList

FabbList is building a creator–brand marketplace designed to connect businesses with creators, enable collaborations and make creator marketing more accessible.

Fabb Resources is the knowledge and media division of FabbList. Its ambition is to become one of the most trusted and discoverable sources of information on influencer marketing globally.

We want Fabb Resources to be a destination people discover when searching Google or asking AI platforms questions about influencer marketing, creator partnerships, campaign strategy, creator pricing, marketing performance and the creator economy.

We are looking for a strong editorial leader to build this from the ground up.

The Mission

Build Fabb Resources into a globally recognised influencer marketing knowledge platform by creating exceptional content, developing editorial authority, growing an audience and establishing FabbList as a credible voice in the creator economy.

Your job is not simply to publish articles. Your job is to build a content institution.

What This Role Is Not A social media manager role.

A blog-writing-only role.

A performance marketing role.

A technical SEO specialist role.

A position measured only by articles published or social media engagement.

Key Responsibilities

- Build the Fabb Resources Editorial Strategy

Develop the overall editorial vision, positioning and content strategy.

Establish Fabb Resources as an authoritative source on influencer marketing and the creator economy.

Identify the most important subjects, questions and knowledge gaps Fabb should own.

Build a structured content library covering influencer marketing, creator growth, brand collaborations, campaign strategy, industry trends and marketing performance.

Develop a 12-month editorial roadmap with clear priorities and measurable outcomes.

- Build Search Authorit through Content

Work with the technical SEO specialist to build topical authority across important influencer marketing subjects.

Develop comprehensive pillar pages, supporting articles, practical guides, research pieces and case studies.

Ensure every piece has a clear purpose, strong research, excellent writing and genuine value for readers.

Build a content strategy that targets informational searches as well as high-intent business and creator queries.

Regularly update existing content to maintain accuracy, relevance and usefulness.

The technical SEO specialist will own technical implementation. You will own the editorial decisions, subject coverage, quality and content-led search strategy.

- Build Visibility Across AI Search Platforms

Develop content that clearly answers questions and can be accurately understood and referenced by AI-powered search systems.

Establish consistent editorial standards for factual accuracy, sourcing, author attribution and content structure.

Track Fabb Resources' visibility and citations across relevant AI search experiences where measurable.

Experiment with new content formats and distribution strategies as AI search evolves.

Avoid shortcuts, fabricated expertise and tactics that compromise long-term credibility.

- Develop Original Research and Industry Authority





Commission original research on influencer marketing and the creator economy.

Build reports covering creator pricing, campaign effectiveness, brand collaborations and emerging industry trends.

Turn verified FabbList campaign data into meaningful insights and case studies, with appropriate permissions and methodology.

Develop relationships with creators, marketers, brands and subject-matter experts who can contribute knowledge.

Create research and editorial assets that other publications, professionals and industry communities will want to reference.

- Build and Manage the Content Team

Recruit and manage writers, editors, researchers and multimedia content producers.

Create editorial workflows for research, briefs, writing, fact-checking, editing and publication.

Establish clear quality standards and ensure consistency across all formats.

Manage freelancers and external contributors when necessary.

Build a scalable operation that produces quality content without relying on superficial publishing volume.

- Build a Multi-Channel Content Brand

Turn major editorial assets into relevant formats for LinkedIn, YouTube, Instagram, newsletters and other distribution channels.

Work with the marketing team to distribute content and reach the right audiences.

Develop a recognisable editorial identity and a consistent voice for Fabb Resources.

Ensure distribution reinforces the knowledge brand rather than turning every piece into a product advertisement.

- Convert Content Authority into FabbList Growth

Create relevant pathways from educational content to FabbList registration and product adoption.

Develop resources that help creators discover opportunities and businesses understand creator marketing.

Collaborate with product, sales and marketing teams to support creator activation and business acquisition.

Measure how Resources contributes to qualified leads, activated users, business subscriptions and campaign activity.

Maintain editorial independence and ensure recommendations remain credible.

- Own Performance and Accountability

Establish a baseline for organic search visibility, audience growth and content performance.

Monitor organic clicks, search impressions, qualified traffic, returning readers and engagement.

Track AI search visibility where measurement is available.

Measure registrations, activated creators, qualified business leads and paid conversions attributable to Resources.

Present monthly performance reports and quarterly strategy reviews to the founder.

What Success Looks Like

First 90 days

Establish the editorial positioning and content standards.

Audit existing content and identify priority subject areas.

Develop a 12-month editorial roadmap and a prioritised first-quarter plan.

Establish the publishing workflow and content quality benchmarks.

Work with the technical SEO specialist on the search strategy and baseline measurements.

Within 6 months





Build substantial coverage of priority influencer marketing topics.

Establish a consistent publishing and distribution operation.

Launch the first original research or industry-insight initiative.

Demonstrate measurable improvements in relevant organic visibility and qualified audience acquisition.

Establish clear tracking between content discovery and FabbList registrations.

Within 12 months

Establish Fabb Resources as a growing, recognisable knowledge brand.

Demonstrate meaningful progress towards ranking for priority non-branded searches.

Develop a credible body of original research and expert-led content.

Build a repeatable content production and distribution engine.

Demonstrate measurable contribution to FabbList's user acquisition and commercial growth.

These are strategic objectives, not guaranteed search-ranking outcomes. Targets will be finalised after the initial audit and baseline assessment.

Required Experience

Approximately 4–10+ years of relevant experience in content, editorial strategy, publishing or content-led growth.

Experience building or significantly scaling a content programme, publication or knowledge platform.

Excellent writing, editing, research and storytelling ability.

Experience managing writers, editors or external contributors.

Strong understanding of search-led content strategy and topical authority.

Ability to turn complex subjects into explicit, useful and credible educational content.

Experience using content analytics to make editorial and commercial decisions.

Demonstrated ability to build systems and lead execution, not just develop presentations.

Candidates from B2B SaaS, business publishing, marketing education, research platforms and specialist digital publications are encouraged to apply.

Preferred Experience

Experience building a recent publication or content function from scratch.

Experience in influencer marketing, creator economy, digital marketing or adjacent industries.

Experience developing original research, reports or industry benchmarks.

Experience with YouTube, newsletters, LinkedIn and multimedia editorial distribution.

Familiarity with AI search, generative engine optimisation and evolving search behaviour.

Experience collaborating with technical SEO, product and growth teams.

We are looking for someone who can build an enduring knowledge brand and lead the people and systems required to make it successful.

Candidate Evaluation

Candidates should be prepared to demonstrate:

A content programme or publication they personally built or scaled.

Examples of exceptional editorial work they commissioned, wrote or edited.

Evidence of audience growth, organic search improvements or business impact.

A content strategy they developed and the results it produced.

How they would build Fabb Resources into a leading influencer marketing authority.

The Opportunity

This is an prospect to build a knowledge brand from the ground up, shape how creators and businesses understand influencer marketing, and create a lasting source of authority and growth for FabbList.

We are looking for a builder with editorial judgement, strategic thinking and the ability to execute.

The goal: Make Fabb Resources a source people trust, search engines discover and AI-powered search experiences can reference when answering questions about influencer marketing.

📌 Head of Content (Bengaluru)
🏢 Luxxe Livving
📍 Bengaluru