Role: Head- Ecommerce

Title/Designation: Deputy General Manager

Function: Domestic Sales-Sebamed

Department: Consumer Products Division – Sebamed

Reporting to: Head of Sales

Work Location: Govandi East, Mumbai

Role Objective: Lead the development and execution of data-driven sales strategies to achieve and exceed revenue targets and market share. Cultivate strong relationships with key stakeholders to maintain a positive reputation with customers and within the industry.

KEY RESPONSIBILITIES

Business Development and Strategy

- Direct the development and implementation of the E-Commerce sales strategy, policies, initiatives, and operational plans including D2C operations as required
- Lead the annual budgeting process, with a focus on setting targets and managing costs through the analysis of relevant data and strategic company priorities
- Partner with the marketing team on budgets to increase brand awareness of personal care products, leveraging opportunities at the product, category, or brand level, including visibility and activations
- Devise and implement strategic distribution plans for E-commerce trade to ensure profitability and effective go-to-market strategies

Sales Management

- Lead productive operation of the E-commerce channel, ensuring seamless execution of processes and optimal performance
- Drive Joint Business Plans and TOT execution across the channel & set up systems and processes based on market needs and inputs from the team
- Overall handling of ecommerce channel P&L;, including revenue forecasting, margin optimization,



promotional spend management, and cross-functional alignment to drive sustainable profitability and growth.
- Oversee the timely launch of new products to ensure rapid speed to market and capitalise on emerging opportunities

Stakeholder Engagement

- Partner with key account managers and oversee the teams to achieve the company's objectives and vision, ensuring alignment and effective execution of strategies
- Build and nurture strong relationships with key stakeholders, including purchase and marketing teams in related companies, to drive collaboration and business growth
- Synergise strong relationships with internal stakeholders, including finance, supply chain, and HR to ensure compliance with regulations, facilitate stockist appointments, and expedite delivery processes

JOB REQUIREMENTS

Professional Experience and Relevant Skills

- Must have minimum of 10 years of overall experience with at least 6-7 years in FMCG sales
- Must possess extensive functional and process knowledge in sales, including expertise in sales strategies, channel management, customer relationship management, a deep understanding of regulatory aspects and compliance, and preferably an understanding of category management in Personal care products specific to the General Trade sector

Academic Qualifications & Certifications

- Educational Qualification: Bachelor’s Degree in Business, Marketing or a related field. Master of Business Administration in Sales and Marketing from a premier Business School is preferred

📌 Head- Ecommerce – Sebamed (Mumbai)
🏢 USV Private
📍 Mumbai