Location: Chhatarpur, New Delhi

Work Mode: Work From Office

Experience: 3+ years

Website: https://zooplive.com

About ZoopZoop is a live commerce platform where shoppers discover and buy trendy and branded lifestyle products through live drops and auctions. It's shopping that feels like an event, not a catalogue scroll.

Zoop is backed by Peak XV and Lumikai and built by a founding team obsessed with how India shops. Our vision is to build India's defining live shopping destination: a platform where the best deals feel like entertainment.

Role OverviewWe're looking for a customer-obsessed Growth Marketeer to own how Zoop finds, wins and keeps its first wave of loyal shoppers. You'll use consumer insight and user psychology to drive signups, live viewership, conversion and repeat purchase. You'll test fast across paid, community, creator and organic channels and turn what works into a repeatable growth engine.

This is a hands-on, high-ownership role that works directly with the founders, and it can grow into owning the revenue and P&L.;

Key Responsibilities

- Develop a deep understanding of who our shoppers are, what makes them tune into a live drop, and what makes them bid and buy.
- Run customer research such as calls, surveys and live-session behaviour analysis, and turn it into sharper positioning, messaging and offers.
- Own acquisition across Meta ads, creator and UGC programs, Reddit and Whatsapp channels, and improve CAC and ROAS over time.
- Build the funnel end to end, from first touch to signup, app install, first live, first purchase and repeat.
- Drive initiatives that lift live concurrency, conversion rates, average order value and customer lifetime value.
- Analyse campaign performance, cohorts and funnel metrics (we use PostHog) to make fast, evidence-based decisions.
- Work with product, content, creators and the live-ops team to design campaigns.
- Work with founders to set growth targets,



prioritise experiments and shape the buyer-side strategy.

Desired Skills & Experience

- 3–6 years of experience in Growth, Performance, Consumer or Brand Marketing.
- Experience at a consumer app, marketplace, D2C brand, social commerce platform or high-growth startup.
- Strong grasp of consumer psychology and the behaviour of Indian shoppers, especially in fashion or deals.
- Hands-on with Meta ads and comfortable running creator, community or WhatsApp-led growth.
- A data-driven mindset and comfort with funnels, cohorts and experiment design.
- Clear communication and the ability to work across functions.
- An entrepreneurial mindset and a hunger to own outcomes, not just tasks.

- What Success Looks Like

- A steadily growing base of engaged shoppers who show up for lives.
- Better CAC, ROAS and signup-to-purchase conversion.
- Clear understanding of our core customer segments and what drives them to buy and come back.
- Robust repeat-purchase and retention cohorts.
- A scalable, documented growth playbook that the team can build on.

- Why This Is a Rare 0→1 OpportunityMost growth roles hand you a mature funnel and ask you to squeeze out a few more percentage points. This one doesn't. Zoop is at the stage where the playbook hasn't been written yet, and you'll be the one writing it.

- You'll shape a new category in India. Live shopping is already huge in China and the US but still early here. You get to define how India discovers, trusts and buys through live commerce.
- You'll build from zero to one. You'll help find our first truly loyal customers, crack our core acquisition channels and turn early traction into a repeatable growth engine.

Why Join Us?

- Help build the next big consumer platform in India from the ground up.
- Work closely with the founders and leadership, backed by top-tier investors (Peak XV, Lumikai).
- Long-term wealth creation through ESOP participation.
- A high-ownership, high-impact role in a fast-moving team.

📌 Growth Marketeer at Zoop (Backed by Peak XV) (New Delhi)
🏢 Zoop - India's Live Bazaar
📍 New Delhi