Company Description Sujan Carnival Furniture, founded in 2021, focuses on transforming and reinventing spatial design across a wide range of environments. The company operates with an experienced team of designers and product managers, supported by a state-of-the-art manufacturing facility in Gandhidham. As part of the ACT group, Sujan Carnival Furniture benefits from over five decades of expertise in the shipping and transport industry.

The business has successfully expanded into interior and furniture design, creating product series tailored to diverse cultures, tastes, and market segments.

Sujan Carnival

Furniture serves customers across global furniture markets with innovative and well-crafted solutions.

Location: Mumbai / Gandhidham.

Experience: 15–20 Years

Industry: Furniture, Interior Products, Hospitality Furniture & Interior Solutions

Employment Type: Full-Time

Position: General Manager – Marketing

Reporting To: CEO

About the Position

We are looking for a dynamic, highly experienced and result-oriented General Manager – Marketing with 15–20 years of proven experience in the Interiors and Furniture industry, covering both Domestic and Export Markets.

The ideal candidate should have strong exposure to B2B marketing, institutional sales, hospitality projects, architects & interior designers, corporate clients, dealers/distributors, international buyers and export business development.

The candidate will be responsible for developing and implementing the company's overall marketing and business development strategy, generating new business opportunities, strengthening existing client relationships and expanding the company's presence across India and international markets.

KEY RESPONSIBILITIES

1. Marketing Strategy & Business Development

- Develop and implement the company's overall Domestic and International Marketing Strategy.
- Identify new markets, business opportunities, customer segments and potential clients.
- Develop annual marketing and sales plans with clearly defined revenue and business targets.
- Establish a strong pipeline of recent projects and prospective customers.
- Develop strategies for increasing the company's market share in the Furniture, Interior and Hospitality sectors.
- Build long-term relationships with key decision-makers, promoters, procurement heads and senior management of client organizations.
- Monitor market trends, competitor activities, pricing and customer requirements.

2. Domestic Market Development

- Develop business across major Indian markets

The candidate will be responsible for developing business with:
- Luxury Hotels & Resorts
- Hospitality Groups
- Architects
- Interior Designers
- Real Estate Developers
- Corporate Houses
- Retail Chains
- Premium Residential Projects
- Commercial Projects
- Institutional Buyers
- Government / PSU Projects
- Procurement Companies
- Dealers & Distributors

3. Export Business Development

- Develop and expand the company's international export business.
- Identify potential overseas customers, importers, distributors, retailers and project buyers.
- Develop business opportunities in markets such as USA, Canada, UK, Europe, Middle East, Australia, South Africa and other suitable international markets.
- Generate enquiries from international buyers and convert them into confirmed orders.
- Develop relationships with overseas architects, designers, sourcing companies, importers and furniture retailers.

4. Hospitality & Project Sales Strong focus should be given to developing large-value project business.





The candidate will be responsible for developing relationships with:

- Hotel Groups
- Resort Developers
- Hospitality Consultants
- Architects
- Interior Designers
- Project Management Consultants
- Procurement Agencies
- Luxury Villa Developers
- Corporate Project Owners

The candidate should be capable of independently handling the complete sales cycle: Lead Generation → Client Meeting → Requirement Understanding → Design Coordination → Costing → Quotation → Negotiation → Order Confirmation → Production Coordination → Dispatch / Installation → Payment Collection → Repeat Business

5. Architect & Interior Designer Network

- Develop a strong network of leading architects and interior designers.
- Conduct regular meetings and presentations with design firms.
- Introduce the company's furniture and interior product range.
- Generate specifications and project opportunities through architects and designers.
- Ensure the company's products are considered during the design and procurement stages.
- Develop long-term relationships with key design influencers.

6. Corporate & Institutional Business

- Identify major corporate organizations requiring furniture and interior solutions.
- Develop relationships with purchase heads, facility managers, project heads and senior management.
- Generate large institutional and corporate orders.
- Negotiate commercial terms while maintaining targeted margins.
- Develop repeat business from existing corporate customers.

7. Dealer & Distribution Network Where applicable, develop and manage:

- Dealers
- Distributors
- Showrooms
- Sales Representatives
- Channel Partners
- Regional Business Associates

The candidate should develop a commercially viable channel strategy for different territories. 8. Brand Development

- Strengthen the company's positioning as a premium Furniture & Interior Solutions Brand.
- Develop appropriate marketing strategies for different customer segments.
- Coordinate with the design and marketing team
- Ensure consistent communication of the company's quality, design capability, manufacturing strength and project execution capability.

9. Exhibition & Trade Fair Management The candidate will be responsible for identifying and participating in relevant:

- Domestic Furniture Exhibitions
- International Furniture Exhibitions
- Hospitality Exhibitions
- Interior Design Exhibitions
- Export Promotion Events
- Buyer-Seller Meets

Responsibilities will include:
- Exhibition selection
- Budget planning
- Stall planning
- Product selection
- Customer invitations
- Lead generation
- Lead follow-up
- Conversion of exhibition enquiries into business

10. Sales Team Leadership

- Build, manage and motivate the Marketing & Business Development team.
- Set individual and team-wise targets.
- Monitor sales performance and conversion ratios.
- Conduct regular review meetings.
- Develop an effective CRM and lead-tracking system.
- Train team members in client handling, negotiation and project sales.
- Ensure systematic follow-up of all enquiries and opportunities.

11.



Coordination with Internal Departments The candidate should ensure that commitments made to clients are commercially and technically achievable before confirming orders. 12. Pricing & Commercial Negotiation

- Understand product costing, margins, logistics and project economics.
- Participate in major commercial negotiations.
- Ensure quotations are competitive while protecting company margins.
- Review market pricing and competitor pricing.

13. Customer Relationship Management

- Maintain excellent relationships with key customers.
- Personally handle major and strategic accounts.
- Conduct regular customer visits.
- Understand customer satisfaction and project issues.
- Resolve commercial and service-related issues in coordination with internal teams.
- Develop existing customers into long-term and repeat business accounts.

REQUIRED EXPERIENCE & QUALIFICATION

Essential Experience

- 15–20 years of overall professional experience.
- Minimum 12–15 years of relevant experience in Furniture / Interiors / Hospitality / Interior Products / Project Business.
- Strong experience in both Domestic and Export Markets.
- Proven experience in B2B and project-based sales.
- Experience in dealing with architects, interior designers, hospitality groups, corporate clients and procurement organizations.
- Proven track record of generating and converting high-value business.

Educational Qualification

- MBA / PGDM in Marketing, Sales or Business Management preferred.
- Graduate degree in any relevant discipline may also be considered based on experience.

DESIRED SKILLS The ideal candidate should possess:

- Excellent communication and presentation skills.
- Strong negotiation and commercial skills.
- Excellent business development capabilities.
- Robust networking ability.
- Strategic thinking and market understanding.
- Leadership and team-management skills.
- Strong client relationship management skills.
- Ability to independently generate business.
- Strong follow-up and conversion skills.
- Ability to travel extensively within India and internationally.
- Good understanding of furniture, interiors, materials, finishes and manufacturing processes.
- Good understanding of project costing and commercial negotiations.
- Ability to work under pressure and achieve challenging targets.

KEY PERFORMANCE INDICATORS (KPIs)

The selected candidate will be evaluated on:

1. Annual Domestic Sales Growth.
2. Annual Export Sales Growth.
3. New Customer Acquisition.
4. New Project Generation.
5. Hospitality / Hotel / Resort Project Orders.
6. Corporate & Institutional Business.
7. Architect & Designer Network Development.

CANDIDATE PROFILE

We are specifically looking for a mature, commercially strong and well-connected marketing professional who can take ownership of business development rather than merely manage an existing sales team.

The candidate should have an established network within the Furniture, Interior, Hospitality, Architecture, Real Estate and Corporate sectors and should be capable of opening doors with major clients.

Candidates with an established Domestic + Export customer network and proven experience in securing large-value furniture/interior projects will be strongly preferred.

TRAVEL REQUIREMENT

- The position requires extensive travel across India and, wherever required, overseas travel.

COMPENSATION Salary: Competitive and commensurate with experience and proven business track record.A suitable performance-linked incentive / variable component may be offered based on business targets and achievements.

Interested candidates with relevant experience may post updated CV by E-Mail: [email protected]/[email protected]

📌 General Manager Marketing (Gandhidham)
🏢 Sujan Carnival Furniture
📍 Gandhidham