We're looking for a Klaviyo expert Email Marketing Manager to own lifecycle marketing across Valerie's e-commerce partner brands.You'll build the customer journeys that turn first-time shoppers into loyal customers; from welcome flows and abandoned carts to post-purchase experiences, product launches, and win-back campaigns. You'll combine creativity with data to deliver campaigns that not only feel on-brand but also drive measurable business results.

You could be a great fit if...

- You think beyond newsletters and enjoy building lifecycle journeys that improve customer experience and revenue.
- You have deep expertise in Klaviyo and know how to use segmentation, automation, and personalisation to create high-performing campaigns.
- You enjoy combining creativity with data and use insights to improve every campaign you launch.
- You understand customer psychology and know how to build campaigns for different stages of the customer journey.
- You're comfortable analysing performance and turning data into actionable recommendations.
- You enjoy collaborating with designers, copywriters, and marketers to bring campaigns to life.
- You're always looking for ways to experiment, whether that's testing new messaging, optimising send times, or exploring AI-powered workflows.




- You take ownership of your work and enjoy building systems that scale across multiple brands.

Requirements

- 5+ years of experience in lifecycle, CRM, or email marketing, ideally within ecommerce.
- Strong hands-on experience with Klaviyo. Experience with Omnisend, ActiveCampaign, or similar platforms is a plus.
- A solid understanding of customer segmentation, lifecycle marketing, and conversion optimisation.
- Experience planning and executing automated email and SMS journeys.
- Comfortable working with GA4, Triple Whale, or similar analytics platforms to measure performance.
- Robust project management and communication skills, with experience working across creative and marketing teams.
- A portfolio or case studies demonstrating campaign strategy and commercial impact.

Bonus Points

- Experience with HTML/CSS for email template customisation.
- Experience working in a high-growth startup, agency, or ecommerce business.
- Familiarity with AI tools for content generation, segmentation, or campaign optimisation.
- Experience with predictive analytics, customer lifetime value modelling, or experimentation frameworks.

📌 Email Marketer [Klaviyo] (India)
🏢 Valerie Group
📍 India