About WitWise Education

At WitWise, we look beyond prestige to guide students towards universities that align with their strengths, aspirations, and long-term goals. Through personalised counselling and expert guidance, we help students find their right-fit universities and build pathways for lasting success.

Role

We are looking for an experienced Digital Media Manager to own our performance marketing and lead generation strategy. The ideal candidate will have strong hands-on expertise in Meta Ads, a proven track record in the education industry, and the ability to turn advertising campaigns into qualified student enquiries and admissions conversions.

Key Responsibilities

- Meta Ads Management: Plan, execute, and optimise Facebook and Instagram campaigns to generate qualified leads.
- Lead Generation: Drive enquiries for Ivy League counselling, UK/US university admissions, and other education programmes.
- Creative Strategy: Develop high-converting reels, video ads, testimonials, and student success stories with the content team.
- Campaign Optimisation: Build targeted campaigns by programme, student profile, country, and admission intake; conduct A/B testing and manage remarketing.
- Lead Quality: Improve lead quality by tracking student eligibility, affordability, counselling bookings, and conversions.
- Budget Management:



Allocate and optimise advertising budgets to improve cost per qualified lead and acquisition efficiency.
- Analytics & Reporting: Track CPL, qualified leads, counselling appointments, conversion rates, and CPA.
- Cross-Functional Collaboration: Work closely with sales, counselling, and content teams to improve lead conversion and overall campaign performance.

Requirements

- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in digital and performance marketing, preferably in international education, study abroad, university admissions, or EdTech.
- Strong hands-on expertise in Meta Ads Manager and lead generation campaigns.
- Experience with audience targeting, creative optimisation, remarketing, and budget management.
- Familiarity with CRM platforms, lead funnels, and campaign analytics.
- Strong analytical, communication, and problem-solving skills.

Work Requirements

- Full-time, in office role based in Gurugram, Haryana.
- Ability to work closely with sales, counselling, and content teams.
- We are looking for a results-driven professional who understands that performance marketing goes beyond generating leads—it is about attracting the right students and driving measurable business growth.

📌 Digital Media Manager - Performance Marketing & Lead Generation (Gurugram)
🏢 WitWise Education
📍 Gurugram