: Digital Marketing Specialist – Paid Media, SEO & AI Search

Company: CV3 (Part of Basis Vectors)

Experience: 4–6 Years

Employment Type: Full-Time

Joining: Immediate

Work Location: As per company requirements

About CV3

CV3 is part of Basis Vectors, a technology-driven organization focused on delivering innovative solutions that help businesses grow and scale. We are looking for a results-driven Digital Marketing Specialist who can manage paid advertising, SEO, organic social media, analytics, and AI-powered search optimization. The ideal candidate should be comfortable managing multiple campaigns, working with international clients, and driving measurable digital growth.

Role Overview

We are seeking a mid-level Digital Marketing Specialist with strong hands-on expertise across Paid Media, Search Engine Optimization (SEO), Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and social media management.

The candidate will be responsible for planning, executing, optimizing, and reporting on digital marketing initiatives across multiple platforms. Experience working in a digital marketing agency and managing US, UK, and European client accounts will be highly preferred.

Key Responsibilities

1. Paid Media & Performance Marketing

- Plan, set up, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
- Monitor campaign performance, manage budgets, and optimize campaigns to improve conversions, ROI, and overall efficiency.
- Analyse campaign metrics and prepare regular performance reports with actionable recommendations.

2. Search Engine Optimization (SEO)

- Execute technical and on-page SEO strategies to improve website visibility, rankings, and organic traffic.
- Conduct keyword research, competitor analysis, and content optimization.
- Use Google Search Console to monitor indexing, identify technical issues, and troubleshoot indexing and crawling problems.
- Identify SEO opportunities and implement strategies to improve organic search performance.

3. AI Search Optimization (AEO/GEO)

- Implement optimization strategies to improve brand visibility across AI-powered search platforms,



including ChatGPT, Perplexity, and Google AI Overviews.
- Understand emerging trends in AI search, answer engine optimization, and generative engine optimization.
- Identify opportunities to improve content structure, search relevance, and brand discoverability across traditional and AI-driven search experiences.

4. Organic Social Media Management

- Manage organic social media presence across Instagram, Facebook, LinkedIn, and TikTok.
- Develop and maintain content calendars aligned with marketing objectives and brand guidelines.
- Coordinate content publishing, monitor engagement, and identify opportunities to improve audience growth and interaction.
- Track social media performance and recommend improvements based on engagement and audience insights.

5. Analytics, Tracking & Reporting

- Set up, configure, and troubleshoot Google Analytics 4 (GA4), Google Tag Manager (GTM), conversion tracking, Meta Pixel, and Microsoft Clarity.
- Ensure accurate tracking of campaign performance, user behavior, and conversion events.
- Build and maintain performance dashboards using Looker Studio.
- Analyze data across marketing channels and translate insights into actionable recommendations.

6. AI Tools & Marketing Automation

- Leverage AI tools such as ChatGPT and Claude to improve content workflows, research, analysis, and reporting efficiency.
- Use automation tools such as Zapier to streamline repetitive marketing tasks and reporting workflows.
- Identify opportunities to improve campaign management and operational efficiency through AI-powered tools and automation.

7. International Client Management

- Manage and support digital marketing campaigns for international clients, particularly across the US, UK, and European markets.
- Communicate campaign progress, performance insights,



and recommendations clearly to clients.
- Participate in client meetings across different time zones as required.
- Coordinate effectively with internal teams and clients to ensure timely execution and delivery of marketing initiatives.

Required Skills & Qualifications

- 4–6 years of hands-on experience in digital marketing, preferably within a digital marketing agency managing multiple client accounts.
- Strong practical experience with Google Ads, Meta Ads, and LinkedIn Ads.
- Positive understanding of technical SEO, on-page SEO, keyword research, and Google Search Console.
- Familiarity with AEO/GEO and AI-powered search platforms.
- Experience managing organic social media channels and content calendars.
- Hands-on knowledge of GA4, GTM, conversion tracking, Meta Pixel, and Microsoft Clarity.
- Experience with Looker Studio, Zapier, and AI tools such as ChatGPT or Claude.
- Experience working with international clients, especially in the US, UK, and EU markets.
- Strong written and verbal English communication skills.
- Ability to manage multiple projects, prioritize tasks, and work independently in a fast-paced environment.
- Willingness to join client calls across international time zones.

Preferred Candidate Profile

- Agency background with experience managing multiple clients and digital marketing channels.
- A data-driven mindset with the ability to connect campaign performance to business outcomes.
- Comfortable balancing paid acquisition, organic growth, technical tracking, and emerging AI search strategies.
- Proactive, adaptable, and capable of taking ownership of end-to-end digital marketing activities.
- Available to join immediately or at very short notice.

What We’re Looking For We are looking for a versatile digital marketing professional who can take ownership of multiple marketing channels, execute campaigns independently, identify growth opportunities, and deliver measurable results for international clients. The ideal candidate combines strong technical skills, analytical thinking, creativity, and effective client communication.

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