Company Description The Vibrant Group India is a reputed real estate developer in Mumbai, known for its trusted approach, honest dealings, and strong client testimonials. The company has grown from modest beginnings to become a preferred luxury home developer, delivering superior quality residential apartments and commercial offices. Vibrant focuses on the well-being of society members, tenants, investors, and real estate buyers and sellers, building long-term relationships based on trust.

The organization is committed to creating a benchmark in the real estate market through conscientious development and consistent client satisfaction.

The Digital Marketing Specialist is a full-time, on-site role based in Mumbai, responsible for planning, executing, and optimizing digital marketing campaigns to promote luxury residential and commercial real estate projects. The core focus of this role will be Meta Ads (Facebook and Instagram) and Google Ads, with an emphasis on lead generation, campaign performance, and return on advertising spend (ROAS).

Responsibilities include creating, managing, and optimizing paid advertising campaigns across Meta Ads Manager and Google Ads, targeting relevant audiences, generating quality leads, monitoring campaign budgets, and analyzing performance metrics. The specialist will also manage social media channels, coordinate content creation,



optimize online presence, monitor web analytics, and prepare regular campaign performance reports. The role involves collaborating with sales and marketing teams to improve lead quality and conversion rates while staying updated on the latest digital marketing trends and advertising strategies.

Strong hands-on experience in Meta Ads (Facebook and Instagram Ads) and Google Ads, particularly for lead generation campaigns.

- Expertise in campaign setup, audience targeting, budget allocation, A/B testing, retargeting, and performance optimization.
- Experience in generating quality leads for real estate, residential, commercial, or luxury property projects is preferred.
- Proficiency in Google Analytics 4 (GA4), Google Tag Manager, Meta Pixel, conversion tracking, and campaign performance reporting.
- Solid understanding of cost per lead (CPL), click-through rate (CTR), conversion rate, and return on advertising spend (ROAS).
- Knowledge of social media marketing, content planning, SEO/SEM, and online brand promotion.
- Excellent communication, analytical, and problem-solving skills.
- Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
- Ability to work on-site in Mumbai and collaborate effectively with sales and marketing teams.

📌 Digital Marketing Specialist (Mumbai)
🏢 The Vibrant Group India
📍 Mumbai