Digital Marketing Head:

Role: Own and personally execute digital marketing across social media, SEO, and content, while directing a team of designers. You are the strategist and the doer.

Responsibilities

Strategy & Ownership

Build the annual and monthly digital plan with explicit, measurable KPIs

Direct the design team: give creative briefs, review outputs, and ensure brand consistency

Manage tools, freelancers (e.g., photographers, videographers), and budgets

Report monthly to management with insights and next actions

Social Media Marketing (hands-on)

Plan content calendars and write captions, reel scripts, and campaign concepts

Schedule and publish posts, and manage community engagement and DMs

Brief designers on creatives and carousels, and approve final output

Track analytics and adjust content based on what performs

SEO (hands-on)

Do keyword research, competitor audits, and content gap analysis

Handle on-page optimization,



basic technical SEO, and site audits

Build backlinks and manage Google Business Profile and local SEO

Track rankings, traffic, and lead quality in GA4 and Search Console

Content (hands-on)

write social copy, and email/WhatsApp campaigns

Define brand voice and content pillars across the funnel

Repurpose content across platforms

Requirements

1-2 years in digital marketing with proven results in both SMM and SEO

Strong writing skills (portfolio or live samples required)

Working knowledge of Search Console, SEMrush/Ahrefs, Meta Business Suite, and scheduling tools

Experience briefing and reviewing designers

Comfortable doing execution work daily, not only strategy

- Analytical: ties activity to leads and ROI

📌 Digital Marketing Head (Vadodara)
🏢 Algorion Research and Analysis
📍 Vadodara