- Strong understanding of social media and digital distribution
- Hands-on experience managing multiple social platforms
- Good understanding of LinkedIn, Instagram and YouTube
- Robust attention to detail
- Good understanding of platform-specific content behavior
- Ability to work with content calendars and publishing tools
- Comfortable working with analytics and performance data
- Strong organizational and coordination skills
- Ability to work with creative and content teams
- Proactive approach to identifying new distribution opportunities
- Good written communication skills

Skills And Knowledge

- Content Distribution
- Develop and execute platform-wise content distribution plans
- Manage publishing across relevant social and digital platforms
- Ensure content is published accurately and on schedule
- Adapt content for different platforms and audience behaviours
- Identify opportunities to extend the life and reach of existing content
- Coordinate distribution of short-form and long-form content
- Platform Management
- Manage day-to-day content publishing across platforms such as LinkedIn, Instagram, YouTube, Facebook, X and other relevant channels
- Understand the strengths and content formats of different platforms
- Optimise content for each platform rather than simply reposting identical content everywhere
- Stay updated with platform changes, trends and emerging distribution opportunities
- Maintain a structured publishing and distribution calendar
- Content Repurposing & Amplification
- Identify additional distribution opportunities from existing content
- Work with the content team to adapt content into platform-specific formats
- Coordinate the distribution of clips, carousels, articles, videos, posts and other content formats
- Identify opportunities for employee advocacy, collaborations,



communities and other forms of organic amplification
- Help extend strong content beyond the platform on which it was originally published
- Owned & Earned Distribution
- Support the growth of owned content channels such as newsletters, WhatsApp, Telegram, websites and other relevant platforms
- Identify opportunities for content collaborations and external distribution
- Explore relevant communities, publications, creators and industry platforms
- Support thought leadership and content amplification initiatives
- Analytics & Reporting
- Track content performance across platforms
- Monitor reach, impressions, views, engagement, audience growth and other relevant metrics
- Prepare regular performance reports
- Identify which content, formats and platforms are performing well
- Share actionable insights with the content strategy team
- Use performance data to improve future distribution
- Content Operations
- Maintain a clear publishing calendar
- Coordinate with designers, editors and content strategists
- Manage approvals and publishing workflows
- Ensure links, captions, thumbnails, tags and other publishing elements are accurate
- Maintain an organised content archive
- Ensure there are no gaps in planned distribution

What Will Make You Stand Out

- Experience working with a content-led brand, media company, founder or leadership profile
- Experience in finance, fintech, business or related sectors
- Experience with YouTube and short-form video distribution
- Understanding of SEO and content discovery
- Experience with newsletters, WhatsApp, Telegram or other owned channels
- Experience with employee advocacy or creator collaborations
- Familiarity with social media analytics and scheduling platforms
- Ability to turn performance data into practical distribution decisions

📌 Digital Marketing Executive (India)
🏢 prachay group
📍 India