: Digital Marketing Executive

Company: ChapakAzi

Job Title: Digital Marketing Executive

Department: Digital Marketing

Experience: 2+ years

Job Type: Full-time

Location: Ahmedabad, Gujarat

About the Role

We are looking for a creative, technically skilled, and performance-driven Digital Marketing Executive to manage digital marketing activities for our clients across different industries.

The ideal candidate should have practical knowledge of social media marketing, SEO, paid advertising, and AI-powered content creation. The candidate should be comfortable using modern digital marketing tools and AI platforms to create high-quality content, improve online visibility, generate leads, and deliver measurable results for our clients.

Key Responsibilities

1. Social Media Management

- Manage and maintain clients' social media accounts, particularly Instagram and Facebook.
- Create engaging social media posts, reels, stories, and other digital content.
- Develop monthly content calendars aligned with each client's business goals.
- Monitor account performance and recommend improvements based on analytics.

2. AI Content and Video Creation

- Use AI tools such as Google Gemini and other suitable platforms to generate videos, images, captions, and marketing content.
- Create high-quality, usable AI-generated videos for clients while maintaining brand consistency.
- Explore new AI tools and workflows to improve content quality, creativity, and productivity.
- Maximize the effective use of available AI tools and resources.

3. Search Engine Optimization (SEO)

- Perform keyword research, competitor analysis, and basic website audits.
- Implement on-page, off-page, and technical SEO activities.
- Identify opportunities to improve website rankings, organic traffic, and search visibility.
- Use tools such as Google Search Console, Google Analytics, and other SEO platforms to monitor performance.

4. Paid Advertising and Lead Generation

- Plan, create,



and manage advertising campaigns using Google Ads and Meta Ads.
- Develop campaigns based on client objectives, target audiences, and available budgets.
- Monitor campaign performance and optimize targeting, creatives, and spending.
- Track significant metrics such as impressions, clicks, CTR, CPC, conversions, and cost per lead.
- Identify opportunities to improve lead quality and campaign ROI.

5. Analytics and Performance Reporting

- Track and analyze the performance of social media accounts, websites, SEO activities, and advertising campaigns.
- Use data to decide which strategies to improve, pause, or continue.
- Prepare monthly performance reports highlighting key results, challenges, and recommendations.
- Suggest actionable strategies to improve client performance over time.

6. Client Account Management

- Manage multiple client accounts simultaneously and meet agreed monthly deliverables.
- Understand each client's objectives, target audience, industry, and marketing requirements.
- Communicate progress, performance, challenges, and proposed solutions clearly.
- Handle underperforming campaigns professionally and develop corrective action plans.
- Maintain quality standards and meet deadlines across all assigned accounts.

Required Skills and Qualifications
- Practical knowledge of digital marketing fundamentals and marketing channels.
- Experience creating and managing social media content.
- Working knowledge of on-page SEO, off-page SEO, and technical SEO.
- Understanding of Google Ads, Meta Ads, and lead-generation campaigns.
- Proficiency with AI tools for content creation and AI video generation.




- Familiarity with social media design, video-editing, analytics, and scheduling tools.
- Ability to interpret campaign data and recommend improvements.
- Strong organizational, communication, and problem-solving skills.
- Ability to manage multiple clients and prioritize tasks effectively.
- A proactive mindset and willingness to learn current tools and technologies.

Preferred Tools and Platforms Candidates with practical experience in the following tools will be preferred:
- AI and content creation: Google Gemini, ChatGPT, and other AI video-generation platforms.
- Design and video editing: Canva, CapCut, Adobe tools, or equivalent platforms.
- Paid advertising: Google Ads and Meta Ads Manager.
- SEO and analytics: Google Search Console, Google Analytics 4, Google Keyword Planner, and other SEO tools.
- Social media management: Meta Business Suite and other scheduling or reporting platforms.

Performance Expectations The selected candidate will be expected to:
- Deliver the agreed monthly content and marketing activities for each client.
- Maintain consistency in the quality and timely delivery of content.
- Use AI and automation tools effectively to improve productivity.
- Monitor campaign performance and take data-driven decisions.
- Contribute to improved brand visibility, engagement, website traffic, and lead generation based on each client's objectives.
- Maintain transparent communication and provide regular performance updates.

Application Requirements Interested candidates should share their updated resume along with relevant work samples, social media pages they have managed, AI-generated videos, SEO projects, advertising campaign examples, or performance reports.

Candidates may be asked to complete a practical assessment to demonstrate their digital marketing knowledge, content creation skills, AI tool proficiency, and problem-solving abilities.

- Apply Now: [8200 569 164]

📌 Digital Marketing Executive | Ahmedabad, Gujarat
🏢 First Choice Support
📍 Ahmedabad