Company Description Spectent™ is an operations management platform that helps enterprises digitize inspections, asset management, field service operations, and compliance workflows. Its products—Spectent Inspect, Spectent Asset, Spectent Field Service, and Spectent Docs—are designed to streamline on-ground operations and standardize workflows. Organizations use Spectent™ to improve visibility, maintain operational control across teams and locations, and manage asset lifecycles and service ticketing more effectively.

With AI-powered compliance and document management capabilities, Spectent™ supports contemporary enterprise operations seeking greater efficiency and control.

About the Role

We are looking for a creative and results-driven Digital Marketing Associate to support our digital marketing initiatives, strengthen our online presence, generate leads, and contribute to business growth. The ideal candidate should have hands-on experience in SEO, social media management, and paid advertising, along with an interest in using AI tools to improve marketing productivity.

Key Responsibility

- SEO: Conduct keyword research, optimize website content, implement on-page SEO practices, and monitor website performance.
- Social Media Management: Plan, create, schedule, and publish engaging content across LinkedIn, Instagram, and other relevant platforms.
- Paid Advertising: Assist in planning, executing, and optimizing PPC campaigns, Meta Ads, and other digital advertising initiatives.
- Content Creation: Design social media creatives, banners, and marketing materials using Canva or similar tools.
- AI-Powered Marketing: Use ChatGPT and other AI tools for content ideation, copywriting, campaign planning, and marketing research.




- Lead Generation: Support digital campaigns and growth initiatives to generate relevant leads and improve audience engagement.
- Analytics & Reporting: Track campaign performance, website traffic, engagement, and lead-generation metrics, and recommend improvements.
- Marketing Coordination: Collaborate with internal teams to maintain brand consistency and execute marketing campaigns.

Required Skills

- Practical knowledge of SEO and keyword research.
- Experience in social media handling and content planning.
- Basic hands-on experience with PPC campaigns and Meta Ads.
- Proficiency in Canva for designing marketing creatives.
- Ability to use ChatGPT for content creation, ideation, and research.
- Basic understanding of digital marketing analytics and campaign performance.
- Good written communication, creativity, and time-management skills.
- Ability to work independently and manage multiple marketing activities.

Preferred Qualification

- At least 1 year of hands-on experience in digital marketing or growth marketing.
- Experience working with a SaaS, technology, or B2B company will be an added advantage.
- Understanding of B2B lead generation, LinkedIn marketing, and marketing funnels is a plus.
- Familiarity with Google Analytics, Google Search Console, Google Ads, or similar tools will be beneficial.

What we Offer
- Opportunity to work with a growing technology/SaaS business.
- Hands-on exposure to SEO, paid campaigns, content marketing, and growth initiatives.
- An opportunity to learn, experiment, and contribute directly to business growth.
- Interested candidates can share their updated resume along with links to their social media work, portfolio, or marketing campaigns, if available.

📌 Digital Marketing Associate (Gurugram)
🏢 Spectent™
📍 Gurugram