- Drive achievement of annual sales revenue and order booking targets for assigned key accounts.
- Maximize profitability through effective pricing, commercial negotiations and contract management.
- Increase wallet share and business volume from existing customers.
- Ensure timely collection of payments and maintain healthy receivable cycles.
- Contribute to sustainable business growth through strategic account expansion.
Customer Perspective
- Build and maintain long-term relationships with EPC companies, IPPs, Solar Developers, Government customers and C&I; clients.
- Act as the primary point of contact for key customer accounts.
- Drive customer satisfaction through proactive engagement and superior service delivery.
- Identify customer requirements and provide effective business solutions.
- Enhance customer retention and generate repeat business opportunities.
Internal Process Perspective
- Manage the complete sales cycle from opportunity identification to commercial closure.
- Develop and execute strategic account plans aligned with business objectives.
- Monitor customer project pipelines and align sales strategies accordingly.
- Collaborate with operations, supply chain, finance and technical teams for seamless order execution.
- Maintain accurate sales forecasts,
CRM records and account performance reports.
Learning & Growth Perspective
- Continuously track market trends, competitor activities and industry developments.
- Identify current business opportunities and support market expansion initiatives.
- Drive adoption of best practices in key account management and customer engagement.
- Support new product launches and strengthen customer awareness of product offerings.
- Build strong cross-functional collaboration to enhance business performance and customer experience.
Educational Qualification
- Bachelor's Degree in Engineering, Business Administration, Marketing or a related discipline.
- MBA in Sales, Marketing or Business Management preferred.
Experience
- 12-18 years of experience in B2B sales and key account management.
- Minimum 5 years of experience in Solar PV, Renewable Energy, Electrical Equipment or related industries.
- Proven experience in handling large EPC customers, Solar Developers, IPPs and institutional accounts.
- Demonstrated track record of achieving and exceeding sales targets.
- Strong exposure to contract management, commercial negotiations and customer relationship management.