Location: Janakpuri, New Delhi

Work Mode: Full-time, in office

Experience: 3+ years of relevant hands-on experience

Salary: ₹35,000–₹50,000 per month

About the Role

We are looking for a hands-on Customer Lifecycle Marketing Associate to turn leads into customers and drive repeat purchases through WhatsApp, email, and CRM-led campaigns.

You will own campaign planning, execution, optimisation, and revenue tracking across customer journeys—from initial enquiry and first purchase to onboarding, cross-selling, and reactivation. This is an execution-heavy role with accountability for measurable business results.

Key Responsibilities

- Plan and execute WhatsApp and email campaigns across our business verticals.
- Build and optimise journeys for lead nurturing, webinar attendance, purchase conversion, onboarding, repeat purchases, cross-selling, and win-back campaigns.
- Segment audiences using lead source, interests, engagement, purchase history, and lifecycle stage.
- Identify opportunities to move customers between relevant offerings, such as reports, consultations, courses, and offline events.
- Coordinate with copywriting, design, and sales teams to get campaigns implemented accurately and on time.
- Work with the CRM & Integration Executive to define automation triggers, audience rules, exclusions, and tracking requirements.
- Run A/B tests on messaging, offers, timing, audiences, and journey sequences.
- Track campaign-linked purchases and revenue using campaign identifiers, tracking links, CRM records, and payment data.
- Maintain dashboards covering conversions, revenue by campaign and journey, repeat purchases, reactivation, and revenue per customer.




- Reconcile reported conversions with actual payments, account for refunds, and prevent double-counting across channels.
- Monitor delivery, clicks, responses, unsubscribes, and WhatsApp opt-outs; use findings to improve performance.

What We’re Looking For

- 3–5 years of experience in lifecycle marketing, CRM marketing, retention marketing, or marketing operations.
- Hands-on experience executing both WhatsApp and email campaigns.
- Experience with platforms such as ActiveCampaign, HubSpot, Mailmodo, WATI, AiSensy, or similar tools.
- Strong understanding of segmentation, customer journeys, automation logic, and campaign testing.
- Ability to connect campaign performance with purchases and revenue—not just opens and clicks.
- Strong Excel/Google Sheets skills and familiarity with CRM reporting, UTM tracking, and web analytics.
- Ability to brief customer-focused messaging and adapt communication across different products.
- Strong ownership of campaign implementation, follow-through, and performance review.

How Success Will Be Measured

- Lead-to-purchase conversion.
- Campaign-attributed net revenue.
- Repeat purchase and cross-sell rates.
- Reactivation of inactive leads and customers.
- Revenue uplift from lifecycle experiments, using comparison groups where practical.
- Accurate reporting and timely campaign execution.

Preferred Experience

- ActiveCampaign, LeadSquared, Zoho, HubSpot, or GoHighLevel.
- WATI, AiSensy, or similar WhatsApp API platforms.
- Payment gateway integrations and course platform integrations.
- Automation work for coaching, education, or businesses with lead generation and sales funnels.

📌 Customer Lifecycle Marketing Associate (New Delhi)
🏢 Destiny Sscience
📍 New Delhi