About Bforbranding

Bforbranding is the parent organization behind ShortVids, ShortM, and ShortX. We work with international clients across content, performance marketing, and automation. Our focus is on structured execution, strong fundamentals, and long-term scalable growth

ShortVids is a Creative-as-a-Service company helping agencies and growing brands produce high-performing organic content and paid advertising creatives at scale.

Our team delivers short-form videos, long-form content, UGC-style ads, Meta and YouTube ads, VSLs, motion graphics, static ads, carousels and repurposed content.

We are looking for a Creative Strategist & Client Success Manager who can take complete ownership of client strategy, communication, creative quality and delivery operations.

About the role

This is not a position where you simply forward messages between clients and editors.

You will understand each client’s business, plan their organic and paid content strategy, convert ideas into actionable creative briefs, manage production, review every important deliverable and ensure clients receive accurate, polished work on time.

Your primary outcome will be:

Every client receives strategically strong, brand-aligned creatives without needing to supervise our production process.

Key responsibilities

Creative strategy

- Understand each client’s business, offer, audience, brand and objectives
- Develop monthly organic content strategies and content pillars
- Plan topics, formats, hooks and content calendars
- Create concepts and angles for Meta and YouTube advertising
- Plan UGC, founder-led, static, carousel, VSL and performance-ad concepts
- Research competitors, trends and winning creative patterns
- Review content and advertising performance to improve future concepts
- Identify creative fatigue and maintain a consistent pipeline of fresh ideas

Client success

- Manage onboarding, strategy and review calls
- Act as the primary point of contact for assigned clients
- Communicate timelines, progress, blockers and next steps proactively




- Present strategic recommendations clearly and confidently
- Organise client feedback and convert it into actionable revision notes
- Identify dissatisfied or at-risk clients before issues escalate
- Build strong relationships that position ShortVids as a creative partner

Production and operations

- Convert strategies and client requirements into detailed production briefs
- Provide editors with scripts, references, timestamps, brand assets and clear instructions
- Coordinate editors, designers and other production team members
- Track projects from briefing through editing, revisions and final delivery
- Maintain accurate project boards and client documentation
- Ensure every deadline is communicated and met
- Improve briefing, feedback and delivery processes

Creative quality control

- Review videos and creatives before they are delivered
- Ensure every client instruction has been followed
- Check hooks, pacing, storytelling, captions, footage, audio and CTAs
- Verify spelling, names, claims, numbers, logos, fonts and brand consistency
- Check aspect ratios, resolution and export quality
- Identify weak creative execution and provide precise improvement notes
- Prevent previously corrected mistakes from recurring

Who we’re looking for

- 3+ years of experience in a creative, video production, social media or performance marketing agency
- Experience communicating directly with international clients
- Robust understanding of both organic content and paid advertising creatives
- Ability to develop content plans, creative concepts and editor-ready briefs
- Strong understanding of hooks, storytelling, retention, pacing and CTAs




- Working knowledge of video editing and the ability to recognise quality issues
- Excellent written and spoken English
- Exceptional attention to detail
- Ability to manage multiple clients and deadlines simultaneously
- Confidence when providing feedback to editors and recommendations to clients
- Familiarity with tools such as Slack, Frame.io, Trello, ClickUp, Notion and Google Drive

Performance marketing knowledge

You should understand

- Creative testing and creative fatigue
- Hooks, angles, offers and awareness levels
- UGC and founder-led advertising
- CTR, hook rate, hold rate and conversion rate
- CPA, CAC and ROAS
- Creative variations and testing grids
- Direct-response storytelling
- Funnel stages and campaign objectives

You do not need to be an advanced media buyer, but you must understand how creative decisions influence advertising performance.

You’ll be a strong fit if you :

- Notice details that other people miss
- Think strategically while remaining highly organised
- Take ownership instead of waiting for reminders
- Can manage creative teams without creating unnecessary friction
- Communicate problems early and offer solutions
- Can handle demanding clients calmly and professionally
- Understand the difference between personal preference and a genuine creative problem
- Have extremely high standards for anything delivered to a client

Success in this role looks like
- Clients always know what is happening with their projects
- Organic and paid creative plans are delivered consistently
- Editors receive complete briefs requiring minimal clarification
- Creatives are delivered on time and without preventable errors
- Revision rounds decrease because instructions are clearer
- Client feedback is documented and applied to future work
- Clients receive proactive ideas—not just completed editing tasks
- Routine client and production management does not require founder involvement

Please begin your application with the words “Creative Ownership” so we know you have read the complete .

📌 Creative Strategist & Client Success Manager (Mumbai)
🏢 Bforbranding
📍 Mumbai