Hiring: Creative Lead – Performance -HINDILocation: HSR Layout, Bengaluru

Work Mode: Full-Time, Work From Office (WFO)

Experience: 2–5 Years Preferred

About SpaceWire TechAt SpaceWire Tech, we build consumer-facing apps designed for Bharat, with a strong focus on Tier 2 and Tier 3 audiences across India. We believe that the right creative can do more than grab attention — it can influence behaviour, drive app installs, and convert users into paying customers.

We’re looking for a Creative Lead – Performance who can own our creative strategy, lead execution, and build a high-performing creative engine for Hindi audiences.

This role is for someone who understands the intersection of creativity, culture, consumer psychology, and performance marketing. You should be able to turn insights into compelling ad concepts, lead a team to execute them, and use performance data to continuously improve results.

Key Responsibilities

- Own Creative Strategy: Develop and lead performance creative strategies for Meta, Instagram, and YouTube campaigns targeting Kannada and Malayalam audiences.
- Lead End-to-End Creative Execution: Take ownership of the complete creative process, from research and ideation to hooks, scripts, direction, production, testing, and iteration.
- Build High-Converting Concepts: Develop compelling ad angles, relatable storytelling, strong hooks, and persuasive calls to action that drive installs and paid conversions.
- Lead the Creative Team: Guide video editors, designers, actors, and AI creators to translate concepts into effective performance ads.
- Drive Creative Testing: Build a continuous pipeline of new concepts, variations, and iterations.



Identify winning creatives and develop fresh angles before creative fatigue sets in.
- Use Data to Drive Decisions: Analyse CTR, CPI, CPA, CAC, conversion rates, and other campaign metrics to evaluate creative effectiveness and guide future production.
- Understand Regional Audiences: Ensure creatives reflect the language, humour, culture, emotions, and consumer behaviour of Kannada and Malayalam-speaking audiences.
- Collaborate with Growth Teams: Work closely with performance marketers and product teams to align creative output with acquisition goals, campaign objectives, and business outcomes.
- Improve Creative Performance: Identify underperforming ads, understand why they fail, and continuously refine concepts, messaging, and execution.
- Establish Creative Processes: Build a structured workflow for ideation, production, testing, performance reviews, and creative iteration to support rapid scaling.

- What We’re Looking For

- 2–5 years of experience in performance creatives, advertising, creative strategy, digital marketing, or a similar role.
- Strong understanding of audiences, including their cultural nuances, humour, preferences, and purchase behaviour.
- Proven ability to develop compelling ad concepts and short-form scripts that capture attention and drive action.
- Experience creating performance ads for Meta, Instagram Reels, YouTube,



or similar digital platforms.
- Ability to lead creative execution and manage multiple stakeholders, including editors, designers, actors, and content creators.
- Strong understanding of performance marketing metrics such as CTR, CPI, CPA, CAC, conversion rates, and creative fatigue.
- A balance of creative thinking, audience understanding, and data-driven decision-making.
- Ability to work in a fast-paced environment, manage multiple creative projects, and deliver high-quality output at scale.
- A hands-on mindset — someone who can develop ideas, guide execution, review creatives, and take ownership of results.
- Experience with AI-powered creative and video-generation tools is an added advantage.

- Why Join SpaceWire Tech?

- Creative Ownership: Lead the creative direction and strategy for consumer-facing products targeting audiences across India.
- Real Business Impact: See how your creative decisions influence app installs, user acquisition, engagement, and revenue.
- Experimentation at Scale: Test multiple concepts, explore recent creative formats, and turn winning ideas into scalable campaigns.
- Leadership Opportunity: Shape creative workflows, mentor creative talent, and build a performance-focused creative team.
- Fast-Paced Environment: Work closely with growth and product teams where ideas are tested quickly and results guide decisions.

If you understand that great advertising is not just about making content look good, but about making people stop, watch, click, install, and convert, we’d love to meet you. Apply now to join SpaceWire Tech as our Creative Lead – Performance.

📌 Creative Lead – Performance -Hindi (Bengaluru)
🏢 Bhaktilok
📍 Bengaluru