Location: Noida (On-site)

Experience: 3–4 years

Department: Marketing & Communications

Reports to: Senior Manager (Content & SEO)

About the Role

We are seeking a talented Content & Web Copy Specialist to own and elevate our content output across AAFT’s digital touchpoints. This role focuses on crafting compelling, conversion-driven copy for landing pages, website pages, blogs, and other digital assets that communicate AAFT’s value proposition to prospective students and partners.

The ideal candidate has solid writing skills, a strategic mindset, understands digital marketing funnels, and can generate content that drives engagement and conversions.

Key Responsibilities

1. Landing Page & Website Copywriting

- Write clear, persuasive, SEO-optimized copy for landing pages targeting different audiences (UG, PG, diploma, and certification programs).
- Develop homepage content, program pages, FAQs, and informational pages to improve clarity, user engagement, and conversion rates.
- Collaborate with UX/design teams to ensure copy aligns with visual elements and flows logically for users.

2. Content Strategy & Execution

- Produce high-quality content such as blog articles, program features, case studies, testimonials, and thought-leadership pieces.
- Understand audience needs and tailor content that resonates with prospective students and industry partners.
- Maintain consistent voice, tone, and brand messaging across all digital platforms.

3. SEO & CRO Alignment

- Integrate relevant keywords and best practices for search visibility into all written content.
- Work with analytics and SEO tools to track performance and refine content based on insights.
- Support A/B testing of headlines, CTAs,



and page copy to improve conversion outcomes.

4. Cross-functional Collaboration

- Partner with performance marketing, admissions, and design teams to develop campaign-ready content.
- Support paid media efforts by writing landing page hooks, ad copy drafts, and campaign messaging.
- Coordinate with subject matter experts to gather accurate information and ensure content quality.

5. Content Governance & Quality Assurance

- Edit and proofread content for grammar, consistency, and accuracy.
- Uphold brand guidelines and ensure all deliverables meet internal quality standards.

What We’re Looking For: Experience & Skills

- Experience in Ed-Tech or University ecosystem for content writing
- 3–4 years of professional experience in content writing, copywriting, or digital marketing.
- Strong portfolio showcasing landing page copy, website content, blogs, and campaign writing.
- Understanding of SEO fundamentals and digital user journey optimization.
- Ability to write for conversions and articulate value propositions clearly.
- Familiarity with content management systems (CMS) like WordPress or similar.
- Proficiency in Google Analytics and basic keyword research tools is a plus.

Attributes

- Excellent written and verbal communication skills.
- Meticulous attention to detail and strong editing capabilities.
- Creative thinker with a strategic mindset for storytelling and user engagement.
- Able to handle multiple projects with competing deadlines.

Nice to Have

- Experience writing in the education or ed-tech domain.
- Familiarity with performance marketing and funnel optimization processes.
- Basic understanding of UX principles and user-centric content design.

📌 Content Writer (Noida)
🏢 AAFT
📍 Noida