Company Description iNube is an Insurtech company focused on solving complex insurance technology challenges and streamlining operations for insurers, reinsurers, TPAs, and brokers. Backed by over 140 person years of experience and a team of seasoned domain experts, iNube delivers end-to-end insurance technology solutions across the entire insurance value chain. Its product portfolio includes policy administration systems, POLICY Suite for agents and customers, CLAIMS Suite, and Mobility Suite designed for Property & Casualty, Life & Annuities, and Health Insurance.

Powered by AI-driven and cloud-based platforms, iNube’s solutions support workflow automation, fraud mitigation, and rapid adaptation to market changes. Applicants joining iNube will work in an environment that values innovation, measurable outcomes, and deep industry collaboration.

Role Description We are looking for a creative and hands-on Content Writer who can use AI tools effectively while applying strong editorial judgement, originality, and brand understanding.

The role involves creating high-quality content for LinkedIn, blogs, websites, SEO/AEO initiatives, brochures, flyers, presentations, email campaigns, and other digital marketing requirements. The candidate will also be responsible for improving the brand’s social media presence and growing its follower base through consistent, relevant, and engaging content.

AI should be used to improve research, speed, creativity, and productivity, but the final content must reflect human judgement, accuracy, originality, and the appropriate brand voice.

Key Responsibilities

- Create engaging LinkedIn posts, blogs, website content, brochures, flyers,



presentations, email campaigns, and other marketing content.
- Use AI tools such as ChatGPT and Claude for content research, ideation, drafting, editing, repurposing, and optimisation.
- Apply independent judgement to refine AI-generated content and ensure it is accurate, relevant, natural, and aligned with the brand voice.
- Develop content optimised for search engines and answer engines, including SEO and AEO requirements.
- Plan and manage content calendars across relevant social media platforms.
- Take ownership of increasing brand followers, engagement, reach, and content visibility across social media.
- Convert long-form content into social media posts, presentations, emailers, infographics, and other formats.
- Edit and proofread content for clarity, grammar, consistency, tone, and factual accuracy.
- Ensure all published content is original and free from plagiarism and copyright concerns.
- Track content and social media performance and improve content based on engagement data.
- Coordinate with marketing, design, product, and business teams to deliver content within agreed timelines.
- Stay updated on AI tools, content formats, search trends, and social media best practices.

Mandatory Requirements

- 2–5 years of experience in content writing, digital marketing,



or social media marketing.
- Hands-on experience using ChatGPT, Claude, or similar AI tools for marketing activities.
- Strong portfolio covering LinkedIn posts, blogs, marketing collateral, presentations, website content, or social media campaigns.
- Practical understanding of SEO, AEO, keyword research, and content optimisation.
- Excellent written and verbal communication skills.
- Exceptional editing, proofreading, and content-rewriting skills.
- Ability to identify and correct inaccurate, generic, repetitive, or unnatural AI-generated content.
- Strong understanding of plagiarism, copyright, attribution, and responsible use of AI-generated content.
- Ability to manage multiple content requirements and meet deadlines independently.
- Data-oriented approach to measuring follower growth, engagement, reach, and content performance.

Preferred Background

- Degree or postgraduate qualification in Journalism, Mass Communication, English, Marketing, or an MBA in Marketing.
- Previous experience with a B2B software company, technology brand, or marketing agency.
- Experience creating content for business and professional audiences.
- Familiarity with content, SEO, design, analytics, and social media management tools.

Ideal Candidate

- The ideal candidate is a robust writer and editor who understands that AI is an enabler, not a replacement for judgement and creativity. The person should be comfortable using AI to work faster and explore ideas, while taking complete responsibility for the originality, accuracy, quality, and effectiveness of the final content.

📌 Content Writer – AI-Enabled Digital Marketing (Bengaluru)
🏢 Inube
📍 Bengaluru