Toffee Coffee Roasters | Bengaluru | Full-Time

Experience: 1–3 years (minimum 1 year at a consumer/D2C brand)

About Toffee Coffee RoastersToffee Coffee Roasters (TCR) is a fast-growing specialty coffee brand building the next generation of speciality coffee experiences in India. With a strong presence across D2C, marketplaces, and quick commerce, we're on a mission to make great coffee part of everyday life.

We're looking for a creative, consumer-first Content Strategist who understands how to build a brand that people love while creating performance-driven content that converts.

What You'll Own

1. Brand Content & Storytelling

- Develop TCR's content strategy across Instagram, Meta, website, and other digital channels.
- Create compelling brand narratives around coffee, lifestyle, culture, and everyday consumption occasions.
- Conceptualize campaigns, reels, short-form videos, product launches, and engaging social content.
- Build a consistent and differentiated brand voice and visual identity.

2. Performance Marketing Creatives

- Develop high-converting creative concepts for Meta Ads and other paid channels.
- Work closely with the growth team to translate consumer insights into performance-driven content.
- Create and test multiple creative hooks, messaging angles, UGC formats, and ad scripts.
- Analyze creative performance using metrics such as CTR, CAC, ROAS, and conversions.
- Continuously identify and scale winning creative formats.

3. Content Production & Execution

- Own the content calendar, from ideation to execution.
- Write creative briefs, video scripts, campaign copy, and product communication.
- Collaborate with designers, video editors,



photographers, creators, and agencies.
- Identify trends, cultural moments, and emerging content formats relevant to the brand.
- Drive influencer and UGC content collaborations.

Who We're Looking For

- 1–3 years of relevant experience, including at least 1 year working directly with a consumer/D2C brand.
- Hands-on experience developing both brand-building and performance marketing content is mandatory.
- Strong understanding of Instagram, Meta Ads, short-form videos, and D2C consumer behaviour.
- Ability to balance creativity and storytelling with conversion-oriented messaging.
- Robust copywriting, scripting, campaign ideation, and creative briefing skills.
- Familiarity with creative performance metrics and A/B testing.
- A strong eye for visual aesthetics, lifestyle storytelling, and emerging consumer trends.
- Experience in F&B;, beauty, fashion, lifestyle, or other digitally native consumer brands is a plus.

What Success Looks Like

- Building a distinctive and aspirational brand identity for TCR.
- Developing a consistent pipeline of fresh, high-quality content.
- Improving paid advertising performance through stronger creative ideas and testing.
- Creating brand campaigns that drive both engagement and measurable business growth.

Why Join TCR?

You'll have the opportunity to shape the creative direction of one of India's emerging specialty coffee brands, working closely with the founding and growth teams.

This is a hands-on role with real ownership, creative freedom, and a direct impact on how millions of consumers discover and experience coffee.

Location: Bengaluru (Work from Office)

📌 Content Strategy (Bengaluru)
🏢 Toffee Coffee Roasters
📍 Bengaluru