? Were Hiring | Chief Marketing Officer (CMO) / Chief Digital Growth Officer.

? Location: Noida, NCR

? Employment Type: Full-Time

? Company: GoodVeda

Industry: Ayurveda, Nutrition, Nutraceuticals, Supplements & D2C Wellness

Goodveda is a growing consumer-health company combining Ayurveda, nutrition science and lifestyle interventions to help people manage chronic metabolic health conditions.

We are looking for a highly entrepreneurial, data-driven Chief Marketing Officer with proven experience scaling an Ayurveda, nutrition or nutraceutical business through profitable customer acquisition and high-impact content marketing.

This is a hands-on growth leadership role, not a conventional brand-management position.

1. Meta Ads Management

- Plan, execute, and optimize Facebook and Instagram advertising campaigns.
- Manage campaign budgets, audience targeting, retargeting, and scaling strategies.
- Monitor key performance metrics, including CPM, CTR, CPC, CAC, and ROAS.
- Identify winning campaigns and creatives to improve customer acquisition and profitability.

2. YouTube & Google Ads

- Plan and manage YouTube and Google video advertising campaigns.
- Test different video formats, advertising hooks, and audience segments.
- Optimize campaigns based on conversions, acquisition costs, and business results.

3. Performance Creative Strategy

- Research customer pain points, buying behaviour, competitors, and market trends.
- Develop creative concepts, advertising hooks, video scripts, and content briefs.
- Coordinate with designers, video editors, content creators, and health experts.




- Analyze creative performance and continuously test new advertising ideas.

4. D2C Growth & Performance Marketing

- Drive new customer acquisition through profitable paid advertising campaigns.
- Track campaign performance from advertising spend to actual delivered sales.
- Analyze cancellations, COD orders, delivery rates, RTO, and customer conversion.
- Collaborate with sales and customer support teams to improve lead quality and conversions.
- Optimize landing pages, offers, product bundles, and sales funnels.

5. Analytics & Experimentation

- Track performance using Meta Ads Manager, Google Ads, GA4, CRM, and reporting dashboards.
- Conduct structured experiments to improve campaign performance and conversion rates.
- Use AI tools for creative research, competitor analysis, scripting, and campaign planning.
- Prepare regular performance reports and recommend data-driven growth strategies.

Required skills aand Qualification

- 3–7 years of hands-on experience in performance marketing or paid media buying.
- Strong practical expertise in Meta Ads Manager and campaign scaling.
- Experience running YouTube Ads or Google video advertising campaigns.
- Prior experience with D2C, Ayurveda, nutrition, nutraceuticals, supplements, or wellness brands.




- Robust understanding of performance creatives, direct-response marketing, and customer acquisition.
- Experience managing advertising budgets and delivering measurable campaign results.
- Good understanding of CAC, ROAS, MER, conversion rates, and sales funnels.
- Strong analytical, communication, and problem-solving skills.
- Ability to independently manage campaigns and take ownership of performance outcomes.

Preferred Qualification

- Experience with D2C website sales, lead generation, and call-assisted sales funnels.
- Understanding of Indian consumer buying behaviour, COD, delivery rates, and RTO.
- Familiarity with Meta Ads Library, Shopify, GA4, and CRM tools.
- Experience collaborating directly with creative and content production teams.

Ideal Candidate Profile We are looking for a hands-on professional who can independently manage advertising campaigns, analyze performance, develop high-converting creatives, and scale customer acquisition profitably. The candidate should be comfortable working in a fast-paced, growth-oriented startup environment.

Candidates with experience limited to agency coordination or team supervision, without direct campaign management, are not the right fit for this role.

? Interested candidates can share their resume along with a brief summary of brands scaled, marketing budgets managed, and key growth results achieved.

[email protected].

? Noida | Full-Time

- #Hiring #CMO #ChiefMarketingOfficer #DigitalMarketing #PerformanceMarketing #GrowthMarketing #D2C #Ayurveda #Nutraceuticals #GoodVeda #NoidaJobs

📌 Chief Marketing Officer (Noida)
🏢 Goodveda
📍 Noida