Role Overview: The Business Development Manager – Educational Sales will be responsible for driving course sales by engaging with CXO-level professionals, senior executives, business leaders, and other experienced candidates. This role focuses on identifying potential learners, understanding their career aspirations and leadership development needs, and recommending relevant professional courses, executive education programs, and certification offerings.

Key Responsibilities:

Key responsibilities include generating and qualifying leads through LinkedIn, networking, referrals, outbound outreach, and other business development channels. The role involves engaging with CXOs, senior management professionals, and experienced candidates to understand their learning objectives and pitch relevant courses by highlighting their value, industry relevance, career advancement opportunities, and leadership development benefits.

The individual will collaborate with marketing and academic teams to develop targeted sales strategies, improve lead conversion, and promote course offerings to the right audience. Responsibilities also include maintaining accurate CRM records, tracking sales performance, preparing pipeline forecasts, and representing the organization at corporate networking events, industry forums, and professional networking platforms to expand its reach among senior-level professionals.

Desirables:

- Proven experience in business development, consultative sales, education sales,



executive education, professional training, or course sales.
- Demonstrated ability to engage and communicate confidently with CXO-level candidates, senior executives, business leaders, and other experienced professionals.
- Strong lead generation, prospecting, relationship management, negotiation, persuasion, and deal-closing skills.
- Ability to pitch professional courses, executive education programs, and certifications by communicating their value proposition, career benefits, and relevance to business and leadership goals.
- Experience in consultative selling, understanding candidate requirements, handling objections, and converting qualified prospects into paid enrolments.
- Excellent verbal and written communication skills, with robust presentation abilities and the confidence to interact with senior decision-makers.
- Proficiency in LinkedIn prospecting, CRM tools, sales pipeline management, lead tracking, and performance reporting.
- A target-oriented mindset with the ability to manage multiple prospects, conduct structured follow-ups, and consistently achieve enrolment and revenue targets.
- Strong interpersonal skills, a professional approach, and the ability to build credibility and trust with senior professionals.
- Prior experience selling premium courses, executive programs, leadership development programs, or professional certifications to mid- to senior-level professionals is highly desirable.

📌 Business Development Manager - Educational Sales (Pune)
🏢 HRnest
📍 Pune