Company Description Ziff Davis Performance Marketing (ZDPM) brings together the strengths of Salesify and DemandShore, combining extensive experience in B2B Tech Performance Marketing since 2004. The organization is recognized for its deep expertise in people, processes, and data-driven marketing solutions. Team members work with global technology brands, helping them generate demand and accelerate growth.

ZDPM is a Great Place to Work-Certified™ company, offering a collaborative culture and opportunities for professional development. Applicants can expect a supportive environment that values performance, learning, and innovation.

Role Description The Appointment Generation Specialist is responsible for engaging prospective business customers and setting qualified appointments for client sales teams. On a day-to-day basis, this role includes researching target accounts, making outbound calls, sending professional emails, and following up with leads to confirm interest and availability for meetings. The specialist will maintain accurate records in CRM or lead management tools, meet daily and weekly outreach targets, and collaborate with team members to refine scripts and approaches.

This is a full-time, in office role based in the Pune Division,



requiring consistent presence at the office and adherence to defined schedules and performance metrics.

Qualifications

- Strong communication abilities, including clear spoken and written English and the capacity to hold professional conversations with global B2B decision-makers.
- Experience with outbound calling, lead nurturing, and appointment setting in sales, marketing, or customer service environments.
- Proficiency with basic computer applications and CRM or lead management tools, with attention to detail in data entry and record keeping.
- Ability to understand B2B technology products or services, quickly learn client offerings, and convey value propositions confidently.
- Demonstrated time management and organizational skills, including managing call volumes, follow-ups, and daily productivity targets.
- Comfort working in a structured, target-driven environment and openness to coaching, feedback, and script optimization.
- Prior experience in performance marketing, inside sales, telemarketing, or B2B demand generation is an advantage.
- Minimum educational qualification: bachelor’s degree or equivalent; fresh graduates with strong communication skills are encouraged to apply.

📌 Business Development Executive (Pune)
🏢 ziff davis performance marketing
📍 Pune